Asbestos Removal SEO Case Study

asbestos removal

This was a site that we created strictly for testing. Our tests were successful and the site outranked all of the competitors, so we ended up selling the site to a local contractor that works in this space.

Since at the time this site didn't represent a real company it's safe to say that 100% of traffic to this site and calls generated from this site are coming from SEO. This makes this a valuable case study to illustrate at what rate organic traffic converts into inbound leads:

traffic stats

While according to Google's Keyword Planner this keyword was only supposed to get 90 searches per month, somehow on average we're getting 25 - 75 inbound phone calls per month from this website.


We migrated to a new call tracking software in September which explains the drop-off in September on the above graph. Below are the stats for the remainder of the year:

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The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.