Vancouver is full of incredible opportunities. As one of Canada’s most important economic engines, it accounts for 7.5% of the country’s total GDP. The city also has one of Canada’s fastest growing populations. That’s great news for businesses; people and wealth are pouring into the city at an incredible rate. Every business is looking to capitalize on this growth – even your competition. How do you stand out in a crowded field? By using our Vancouver SEO services.
We’ve helped businesses like yours see incredible growth. While traditional advertising is broadcast to anyone who will listen, SEO helps you find customers who are actively looking for your services. In other words, they’re already deep in the sales funnel – they know they have a need and they’re looking for someone to fill that need. We help make sure you’re the first company they find.
What is SEO?
Search engine optimization (SEO) is the art and science of improving how your website looks to search engines. When someone is looking up terms, phrases, and questions that are related to your company, you want to be the first search result they see. SEO is all about making sure you get the top slot on search engine results pages (SERPs). Slots are ranked numerically, so if you’ve got the top slot, you’ve got the first rank! It’s right there in our name.
To understand SEO, you need to understand what the companies running search engines are trying to do. Like any other business owners, they’re trying to increase revenue – they do this by ensuring that people use their search engine, and advertising to those users. When people aren’t getting the results they want, they might migrate to a different search engine, so companies like Google want to provide high-quality search results.
In other words, great SEO isn’t about tricks and loopholes – it’s about making sure your site is well-designed and filled with relevant content. You need products and services that solve problems – we know you’ve got a handle on that.
You also need a site that’s easy to navigate, both for people and robots (more on those later). You need answers to hard questions that people look up online. You need to have a great online reputation – and that doesn’t just mean good reviews. For all of this and more, you need our Vancouver SEO services.
SEO in Vancouver
One of the most important parts of SEO is understanding the local niche – the terms that people in a given area are most likely to look up. There are companies who advertise Vancouver SEO whose headquarters aren’t even in Canada; one wonders if they can possibly understand all of the nuances of the large metro area.
For example, targeting Vancouver exclusively might not be the best strategy for your business. Specifically targeting other cities in metro Vancouver can be a huge asset; you don’t want to neglect customers in Burnaby, Richmond, or Surrey. Depending on the nature of your business, you might also want to target regions like Fleetwood or Gastown, or even communities slightly outside of the metro area.
Understanding the news and nuances in an area is essential to SEO; you need to make content that’s relevant to what people are searching for. While most people aren’t even aware of how ride sharing works in Vancouver, an auto shop with content about the various ride sharing services could attract people who are looking for an Uber because their car broke down. They could even target the article to people in Port Coquitlam who don’t have ready access to the SkyTrain.
Making your website easy to navigate for users is essential. Making it easy to navigate for robots is, too, but it can be a lot more difficult to understand how robots behave. That’s where we come in. Search engines use robots to “crawl” around the web, indexing websites to make them easy to search for. When your technical SEO is done right, it’s easy for those robots to access and index every page on your site. What’s more, sites that load faster are prioritized by Google. We’ll help make sure everything on your site renders quickly.
Google My Business
You’ve almost certainly seen Google My Business (GMB) before. When you Google “pizza near me” and you see a few restaurants pop up with images, addresses, and phone numbers, you’re seeing GMB results.
Setting up and optimizing a GMB for your business is essential; GMB results come with a built-in call to action so they’re great for quickly converting leads into paying clients.
First Rank SEO for Vancouver
We’ve only touched on a small number of the hundreds of things we can do to ensure that your business ends up in the first rank of any search results page. We’ll target our efforts to make sure you stand out among other businesses in Vancouver so you can take full advantage of the economic boom that’s still in full swing. Trust a Canadian SEO company – choose First Rank.