Toronto is one of the most exciting places in the world to do business. The market is incredibly vibrant, and welcomes plenty of newcomers every single day. The city is Canada’s most important economic engine, and there are millions of potential customers at your fingertips.
That is, if you can find them.
Here at First Rank, we’ll do more than just help you find new clients. We’ll help clients who are actively looking for your services find you. That’s the power of SEO.
What is SEO?
Search engine optimization (SEO) is the science (and art) of getting you to the top of search engine results pages. Think about how often you Google a term, only to go to the second or third page of results.
It almost never happens, right?
When you have to go through pages of search results, you assume you searched for the wrong terms, and you try again. It’s not just you; over 90% of searches never go past the first page. In other words, if you’re not on the first page, you’re missing out on over 90% of your potential clients.
We’ll get you on that first page. Working together, we’ll even get you to the top of the first page for relevant keywords. The top of the first page is known in the industry as the first rank – that’s where we get our name from.
Targeted Client Acquisition
Traditional advertising was a numbers game – you’d throw advertising out into the void and hope that someone listening needed your services. SEO is quite a bit different – it’s best at finding clients who are actively looking for your services.
Think about it. When’s the last time you searched online for a product or service you didn’t need? When someone looks up “home cleaning services in Toronto”, they’re probably not casually perusing the names of different cleaning companies – they want someone to clean their house!
SEO finds you potential clients who are already deep in the buying cycle – they know what they need and they’re looking for someone to provide it to them. When you’re the first result, the chances they’ll go to your website are extremely high.
Cut Through the Chatter
For Canadians, By Canadians
SEO is all about high-quality content – when you’re writing interesting, shareable, informative posts, everyone notices. A lot of SEO companies employ content writers from all around the world – in their mind, “North American” content is United States content.
You’ll see blogs in Canada about what’s FDA approved, about CDC regulations, about the electrical code in California. Not with First Rank. Our content writers are Canadian. We’ll honour our commitment to keeping content relevant to Canadians and Torontonians – notice that we spell honour with a “u”.
Localizing the GTA
Great SEO strategies prioritize specific locations. Think back to our “Toronto plumber” example. Targeting smaller areas is a more useful tactic.
This can mean targeting neighborhoods like The Beaches and Corso Italia. It can also mean targeting nearby cities in the GTA like Markham and Mississauga. The targeting strategy will depend heavily on the nature of your company; more localized targeting may work well if there’s a lot of competition, while broader targeting may be more helpful if you offer a unique service.
Local targeting is especially useful because people will look up terms like “pizzeria near me”. When you have region-specific keyword terms and content, you’ll be more likely to show up in that search. We’ll scope out your competition in the area and narrow or broaden the locations we target based on what will net you the most clients. In a major metropolis like Toronto, how one targets neighborhoods is one of the most essential elements of a cohesive SEO strategy.
Toronto’s population increases at an incredible rate – that’s mostly due to an influx of new immigrants every day. When you’re new to a city, you’re going to use search engines a lot. You have to find out where everything is, who is trusted, and how to get the best service. Our keywords can help you target newcomers. Our content is written in plain English, so it’s easy to understand for people who might not have mastered the language yet.
The Key to the City
Attracting Torontonians to your website will take more than just the clever use of keywords – it’s going to take incredible content. You’ve probably heard the phrase “content is king”. Really, it should be “quality content is king”, because just churning out run-of-the-mill blogs will get you nowhere. Our content strategy is to create relevant, engaging posts, articles, and pages to get people on your site – and keep them there.
The Personal Touch
How do we create incredible content? It starts with the research we outlined above – finding what’s trending, predicting what will trend, and looking for news and stories relevant to your industry and the city. Then, we get to writing.
Our content creators focus on quality first. You won’t find any keyword padding or black hat SEO strategies here – we know that as search engine algorithms change, they become better at detecting pages that are rehashing the same old story. You’ll end up with relevant keywords in everything we write for you. That’s not just because we do keyword research. It’s because we write unique articles, personalized for your brand. These articles will contain information you won’t find anywhere else on the web, and they’ll answer real questions your clients might have. Copy written by humans, for humans – unique and engaging.
All Kinds of Content
There are a lot of different reasons why content is great for SEO. Let’s take a look at some of the kinds of content we can create for you:
Blog posts that answer client queries. Say someone is Googling “what’s the best way to clear snow”. That’s a question a newcomer to Canada might have (if they’ve never dealt with snow), and it’s relevant to a company that does snow clearing and other yard services. A blog giving tips and tricks accompanied with a call to action will incentivize that client to call. Localize the tips to Toronto, and you’ve got a winner.
Content pages that describe your company, your products, your services – whatever you offer! Our content pages are hyper-focused on SEO, so everything from your homepage to your about us page will help you rank.
Those are just a few brief examples of the many types of content we can create for you. Content does double-duty. It ranks highly for very specific queries and keywords, and it keeps people on your website. That boosts the ranking of your homepage as well. That means you’ll rank well for specific queries and for more general terms – all because of great content!
A Holistic Approach
To begin to discuss everything that goes into SEO is almost impossible. Everything you do online can affect your ranking. People talking about you on Twitter? Could increase your ranking. Folks posting bad reviews about you online? That’s the last thing you want people finding when they look up your company’s name. Posting on Instagram regularly? Could help boost your numbers.
We take a holistic approach to SEO. That means we can help you with everything. Reputation management. Social media management. Social listening. If it can affect your ranking, we’re tracking it and improving it.
We’ll optimize your Google My Business (GMB). In fact, if you don’t have a GMB, or you don’t know what GMB is, give us a call right now. This is so important to set up that we’ll help you with it right away. You really need one if you want to compete in Toronto.
Better than Traditional
- We’re going to get you to the top page of search engines for keywords people are actually searching
- We’re going to find you clients who are already actively looking for your services – they want to buy now
- Our strategy is tailor-made for Toronto, targeting local neighborhoods, districts, and newcomers.
- We’ll handle all of your content, from your homepage to your blog
- We’re going to ensure that the biggest players in Toronto and your industry are actively linking to your site
- We’re going to run analysis across social media channels and keywords to ensure you’re employing the best strategies
- Your website will be coded to eliminate search engine penalties and maximize your rank.
In short, we’re going to increase your clients and sales. Significantly. All this for a fraction of the cost of traditional advertising – targeted, relevant content all working holistically to improve your online presence.
Think about how you found us. Probably on Google, right? Why do you think we ranked so highly? It’s because we practice what we preach. Your site can rank highly, too. Get to the First Rank. Call us.