SEO Kitchener

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Boost Your Business in Kitchener with these Powerful SEO Tricks

Want to increase traffic to your website, attract highly qualified leads, and grow your business?

Our Kitchener SEO company is here to help.

We’ll help you get more traffic—that means more website visitors—and give you a competitive advantage by helping you rank higher than other businesses.

Whether you’re a small business or you’re already well-established, our SEO experts will optimize your website to bring in more leads and move those leads through your sales funnel.

That means more potential revenue and a better user experience—all for a fraction of the cost of traditional marketing.

You’ve seen ads for “SEO Kitchener” before—but what is SEO, and how can it help you?

We’ll teach you exactly how our Kitchener SEO agency can help you make money:

What is search engine optimization (SEO)?

Search engine optimization (SEO) is a digital marketing strategy designed to help your website perform better in search engines. The goal is to get your website to the top of the search engine results pages (SERPs) for keywords that are relevant to your business. For example, if you owned a company that sold hiking boots, you’d want to rank well for the keyword “hiking boots in Kitchener” (how else will people get boots for hiking around the Huron Natural Area?). Getting to the top of the SERPs is worth it—the #1 result gets 34% of the traffic on Google. With around 53% of all traffic on the internet coming from organic searches—the exact kinds of searches SEO targets—making your way to the top is essential.

How does SEO work?

There are two answers to this question: Here’s the business case for why SEO works: SEO brings highly qualified leads right to your door. When people are looking up keywords on Google, they want information or they want to take action. Whether they’re looking for information about your products or services or they’re looking to buy today, getting to the top of the SERPs will mean they find your website first—before they find your competitors. As for how it works: Agencies like us have used analytics to monitor how thousands of sites have ranked on search engines over time. We’re constantly monitoring how Google’s algorithms change. We use that information to produce high-quality content for your website and to make sure your site meets standards set by major search engines. In today’s day and age, SEO is all about making your website better for users—more unique, useful content, faster loading times, and a better overall user experience.

The benefits of Local SEO in Kitchener

Local SEO is search engine optimization designed for local businesses—businesses who are serving a particular community. Here’s how an SEO campaign can benefit your business in Kitchener:

SEO improves your website

75% of Canadians buy products and services online. SEO ensures that your website is ready for them. An SEO agency will ensure that your website loads quickly, is easy to navigate, and offers a great user experience for Kitchenerites visiting your website.

SEO brings new customers to your door

53% of web traffic comes from organic searches—and organic traffic is exactly what SEO targets. Want new customers to find your business in Kitchener? You need an SEO agency on your side.

SEO leads to sales

72% of customers who search for a local business will visit a store within 8 km after that search. And 46% of searches are for local information. Kitchenerites who search for local businesses visit those businesses to buy products and services—and getting to the top of the SERPs means you’ll be the business they visit.

SEO vs. traditional marketing

Your business only has so many marketing dollars—why should you focus on Kitchener SEO?

The answer is simple: You’ll get better leads.

Throw a billboard up on the Number 8 highway, and you’ll be advertising to some people who don’t even live in Kitchener. Advertise on the radio or TV, and you’re rolling the dice, hoping that people interested in your product will hear about/see it.

An SEO campaign is different. When people find your business on Google, it’s because they’re actively searching for the products and services you offer. When you’re at the top of the search results page, they’re far more likely to click on you than any of your competitors. 

That means incredibly powerful leads are coming right to your door—and our campaigns will help you analyze how often those leads convert to sales. 

All of this for a fraction of the cost of most traditional marketing—some billboards cost more than our monthly Kitchener SEO services. Don’t shout into the void—talk to new customers and returning customers directly by bringing them to your website when they need your products and services the most. 

The four main facets of SEO

There are a lot of moving parts in the world of SEO. SEO agencies use a number of tools, like Google Analytics, to monitor your website’s performance. We’ll use tools like Google Business Profile to help businesses in Kitchener qualify for search results that get more clicks. We’ll even help with social media management and reputation management. There are, however, four keys to SEO that encompass most of the work we do. These four keys are:
  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Technical SEO
Let’s see how these keys can help you unlock the potential of your Kitchener business:

Keyword research

To get to the top of the search results, we need to find out what keywords people are using to find businesses like yours. These keywords will be industry-specific and location-specific. That’s why our “hiking boots in Kitchener” query worked well earlier. “Footwear near Pioneer Park”, “Sporting Goods Doon”, and similar queries might also make the list. We don’t just guess at keywords—we use analytics to find the keywords that have the most searches and even to determine whether or not those keywords are used by people who want to make a purchase. Once we’ve gathered keywords (and Kitchener SEO experts like us will sometimes gather hundreds for a single site), we use tools to monitor how your website is performing for each of those keywords. We even compare your success to that of your competitors, to ensure that we’re building a website that will beat them in the SERPs.

On-page SEO

Content is king. High-quality content helps users find valuable information and tells Google and other search engines exactly what your site is about. Want to rank highly in a search engine? You need great content—and that’s what on-page SEO is all about. Our writers are an all-Canadian team. We know what’s going on in Kitchener. When Christkindl Market is open, we’ll write about it if it’s relevant to your business. Have a body shop? We’ll make sure to mention Cruising on King in an article or two. High-quality content relevant to the people in Kitchener is key to success—and we’re here to build that content for you.

Off-page SEO

To rank highly on a search engine, you need other sites to link back to you. Most importantly, you need sites that the search engine sees as high quality to link to you. We’ll use a number of different strategies to build these links for you. We might get the Kitchener-Waterloo Chamber of Commerce to link to your business. We’ll build links using relevant directories—sources like Yellow Pages and Google Business Profile. We’ll find websites that are in your industry to link to you—and we might even earn links from papers like The Record. These links will teach search engines that your site is relevant to Kitchener and to your industry—and, most importantly, that your website can be trusted.

Technical SEO

Users want your page to load quickly and to be easy to navigate. Search engines want that too. We’ll speed up your website, make everything more accessible, and use schema and other techniques to teach search engines what every element of your site is about. That means a better user experience and better search engine results.

Choose First Rank for SEO in Kitchener

Our SEO company will help your business attract more customers and make more money. Now you know exactly how we’ll do that. We don’t take on just any client. We’ll only partner with you if we’re sure you’ll be making a sound investment—we estimate the ROI we can deliver for you long before you’ll even look at a contract. That’s because we’re committed to delivering maximum results: From optimizing websites for mobile devices to killer content writing, we’ll help you increase traffic. There’s no guesswork here, either—we’ll deliver monthly reports so you’ll know exactly what you’re getting for the money. Our strategy lets you focus on the core competencies of your business while we focus on online marketing. Grow your brand and improve your rankings. Choose First Rank for Kitchener SEO!

Contact Us

Please call (204) 272-7265 or fill out the form below and we’ll get back to you within 24 hours. Also, make sure to follow us on social media
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The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.