The four main facets of SEO

There are a lot of moving parts in the world of SEO. SEO agencies use a number of tools, like Google Analytics, to monitor your website’s performance. We’ll use tools like Google Business Profile to help businesses in Kitchener qualify for search results that get more clicks. We’ll even help with social media management and reputation management. There are, however, four keys to SEO that encompass most of the work we do. These four keys are:

• Keyword research
• On-page SEO
• Off-page SEO
• Technical SEO

Let’s see how these keys can help you unlock the potential of your Kitchener business:

Keyword research

To get to the top of the search results, we need to find out what keywords people are using to find businesses like yours. These keywords will be industry-specific and location-specific. That’s why our “hiking boots in Kitchener” query worked well earlier. “Footwear near Pioneer Park”, “Sporting Goods Doon”, and similar queries might also make the list. We don’t just guess at keywords—we use analytics to find the keywords that have the most searches and even to determine whether or not those keywords are used by people who want to make a purchase. Once we’ve gathered keywords (and Kitchener SEO experts like us will sometimes gather hundreds for a single site), we use tools to monitor how your website is performing for each of those keywords. We even compare your success to that of your competitors, to ensure that we’re building a website that will beat them in the SERPs.

On-page SEO

Content is king. High-quality content helps users find valuable information and tells Google and other search engines exactly what your site is about. Want to rank highly in a search engine? You need great content—and that’s what on-page SEO is all about. Our writers are an all-Canadian team. We know what’s going on in Kitchener. When Christkindl Market is open, we’ll write about it if it’s relevant to your business. Have a body shop? We’ll make sure to mention Cruising on King in an article or two. High-quality content relevant to the people in Kitchener is key to success—and we’re here to build that content for you.

Off-page SEO

To rank highly on a search engine, you need other sites to link back to you. Most importantly, you need sites that the search engine sees as high quality to link to you. We’ll use a number of different strategies to build these links for you. We might get the Kitchener-Waterloo Chamber of Commerce to link to your business. We’ll build links using relevant directories—sources like Yellow Pages and Google Business Profile. We’ll find websites that are in your industry to link to you—and we might even earn links from papers like The Record. These links will teach search engines that your site is relevant to Kitchener and to your industry—and, most importantly, that your website can be trusted.

Technical SEO

Users want your page to load quickly and to be easy to navigate. Search engines want that too. We’ll speed up your website, make everything more accessible, and use schema and other techniques to teach search engines what every element of your site is about. That means a better user experience and better search engine results.