Winnipeg is a lot of things to a lot of people. To us, it’s home. We love our city, from St. James to St. Norbert. We love our office space in the Exchange District, where we help business owners bring their dreams to life. We love Winnipeggers, and we’re here to help you grow your business – around the city or around the world.
Here at First Rank, we help you find new clients.
The Main Street of the Internet
When you set up a brick-and-mortar store, you don’t find some far off corner of Waverley West, nestled between show homes. Why? No one will know how to find your store, and no one will happen to pass by it.
The same logic holds for search engines. When you’re not on the first page of Google, you’re missing out on over 90% of search traffic. Think about it. How often do you go past the first page of search results? Almost never, right? You’ll just assume that you took a wrong turn – in other words, you’ll try to use new keywords to find what you want.
Search engine optimization (SEO) is the science of getting your website prime real estate on the biggest search engines. That means finding out what keywords your potential clients are searching for, then optimizing your website so that you’re the top search result for those keywords. That top result is called the first rank, and that’s where we get our name from. The first organic result (not paid ads) gets the most traffic by far – that’s where we want you to be.
One Great City
One of the most important ways you can optimize for search engines is by targeting specific neighbourhoods. Winnipeg’s population accounts for about half of Manitoba’s total population – there’s a lot of noise to compete with. When you specifically target regions like St. Boniface or Charleswood, on the other hand, you’re less likely to find yourself shouting for attention in a crowded room.
When you look at Winnipeg’s population stats, you can see the metro area is growing quickly. Much of the growth is occurring in bedroom communities like Oakbank and Lorette; these communities are seeing growth in the double digits. By targeting them, you can get the attention of potential clients your competitors may be missing out on.
Made in Manitoba
Winnipeg is our hometown. We’ll discuss later what that means for SEO (hint: it means really good content). In terms of doing business, however, it means ease of access for you. We can meet in person to discuss the details of your project. You can meet our team in person. We’re proud to be Winnipeggers, and we’re thrilled to be here for our business community. We want to show the world how amazing Winnipeg really is.
Stay Out Of The Penalty Box
Search engines use bots to crawl around the internet, indexing web pages for ease of access. When a bot finds its way onto your site, it looks for a few things: How easy is your site to navigate? How quickly do pages load? Is your site secure?
When pages load slowly, there are broken links, or you haven’t switched to HTTPS (which chiefly serves as a tie-breaker), you’re going to be penalized by search engines. There are a bunch of other penalties, too, but we’ll optimize your site to eliminate these penalties, which has the added bonus of making your site even easier to navigate for users.
We’ll optimize your Google My Business (GMB). In fact, if you don’t have a GMB, or you don’t know what GMB is, give us a call right now. This is so important to set up that we’ll help you with it right away. You really need one if you want to compete in Toronto.
The Heart of SEO
The Value of Great Search Results
A quick breakdown of everything we’ve talked about: We’re going to create targeted content that finds clients who are actively looking for your services. We’re going to make sure they find you before they find your competitors. We’re going to future-proof your online presence, gather data on your customers to improve your customer relationships, and create incredible content that will boost your reputation. All of this at a fraction of the cost of traditional advertising.
We can only take on a select number of clients in Winnipeg. Up to the challenge of growing your business to greater heights? Give us a call.