Standing out in a crowd isn’t always easy, and Edmonton has a big crowd. There are well over a million people in the metro area, and the city itself may well hit a million people by the end of 2020. People are flocking to Edmonton in droves – from out of province and from out of the country; this means a lot of opportunities for economic growth.
There’s a lot of competition for that attention, and as more people become Edmontonians, more businesses will open up looking to serve them. Stay ahead of your competition by using our Edmonton SEO services, tailor-made for the city and the people living there.
Find Buyers, Not Prospects
Search engine optimization (SEO) is all about finding clients who are ready to buy. Think back to the last time you Googled a product; it was almost certainly something you knew you wanted to buy but wanted to do more research on. SEO finds buyers at this phase in the buying cycle – they know they want the product or service you offer, they just don’t know where to get it or which version is best.
Edmonton is a big place when you account for the whole metropolitan area – there are almost too many distinct cities, towns, and communities to count. The people living in these areas want to find products and services near them. Our expertise with Edmonton SEO will get you noticed by people living all around Edmonton, not just the people near the city’s core.
Our goal is to get you to the front page of search results for as many queries related to your industry as we can. The top spot of the front page is the first rank – that’s where we get our name and where we want your company to be.
Great SEO is about figuring out what people are going to search for, then creating content that responds to those searches. That means you need to be updating your content constantly – what’s more, you need to predict what people are going to search for.
How will the city change when it reaches a population of one million? How economically viable is an LRT extension to St. Albert, and how reasonable is the overall Transportation Master Plan? How have the Leduc County and Beaumont annexations affected residents there? Our intimate knowledge of issues affecting Edmontonians allows us to generate relevant, shareable content. Our creativity allows us to tie that content into the work your company is doing. For you, this means positive results.
Robots in a Maze
A good website is designed with a user’s experience in mind – easy to navigate and nicely laid out with colours and graphics drawing the eye to places you want the user to go. A great website is designed with the user’s experience in mind, but with an eye to other important web users as well – robots.
These robots can get lost, and they really dislike it when they do. Broken links and confusing redirects will lower your site’s ranking. When your pages load slowly, that’s a bad sign too; these bots like to move fast. Our technical SEO strategy will ensure your site is properly mapped for people and robots, and we’ll help you find and eliminate speed bumps that reduce your ranking and deter real users.
My Business is Your Business
Google My Business (GMB) is one of the most important tools on the most important search engine. Those of you who don’t have one set up should get one immediately; you’ve definitely used the feature before while looking up businesses on Google.
GMB is basically your business profile on Google. An image, your business name, the type of business you operate, your phone number, and your address are all displayed prominently for prospective customers to see. When you Google “restaurants near Mill Woods”, you’ll see a map pop up with three businesses; that’s called a 3-pack. We want your business to be in as many relevant 3-packs as possible. In other words, when people are looking for a place near them right now, we want you to be on top. That means optimizing your GMB and that’s a skill we’ve been honing for years.
The Times They are a Changin’
The world of SEO is constantly changing. Companies are always tweaking the algorithms that make their search engines tick, and great SEO means keeping up with those changes and optimally, anticipating them so methods can change before the algorithm does.
Today, SEO means so much more than just creating amazing content (though content is still king). You also have to understand social media and the right times to post. As well, you need to have reputation management so people searching your company don’t find any bad reviews left by angry customers (or your competition), only the good reviews.
We’ll provide you with a full suite of SEO services. We promise to continue to adapt our techniques to get you the best results, and we will never use shady techniques that search engines are likely to find and punish your website for. We know that a consistent, high-quality approach is the key to success.