Competition is stiff in Ottawa. With well over a million people, it can be hard for your message to stand out. You’re in the capital of one of the wealthiest nations on the planet. There’s opportunity everywhere – and you’re not the only person who thinks so. How do you cut through the noise and get to clients before your competitors do? The answer is SEO.
Capital in the Capital
Imagine a world where the only people who see your advertising are people who are deep in the sales funnel. People who are already looking to buy your product or service. That’s the power of search engine optimization (SEO). When someone hops on Google to look for something they want to purchase, they already know they’re ready to buy.
Did you know that 90% of traffic never makes it past the first page of a Google search? That means if you’re not on that first page, you’re missing out on 90% of your potential customers. Search results are ranked by where they appear on results pages; the top slot on the front page is the first rank. That’s where we get our name, and that’s where we want to get your business. For search results, it pays to be first!
A Tale of Two Cities
SEO strategy is complex – it varies from city to city. As a 100% Canadian owned and operated company, we understand the nuances of the Ottawa marketing landscape. We know you can’t afford to neglect Gatineau, lest you leave out hundreds of thousands of potential customers. We’ll ensure that your website is optimized for Ottawa, Gatineau, Val-des-Monts, and other municipalities in the NCR. Our strategies are compliant with both Ontario and Quebec advertising laws. All you’ll need to worry about is how to serve all your new clients.
SEO and traditional marketing are very different beasts. One thing they share in common? The need to understand the clients you want to reach. We’re proud of our Canadian roots – We started doing SEO in Winnipeg. We’re constantly tuned into Canadian news and stories. That means we know what Canadians are searching for. We know what Ottawans are searching for. We can spot trends and use them to fine-tune your website. When people are searching for terms relevant to your industry, you’ll be on top.
100% Canadian Content
We make content that would make the CRTC proud. SEO is a game of content – you need to create readable, shareable, likable posts to succeed. We deliver high-quality content tailored to what’s trending in Ottawa and in your industry. International SEOs will often outsource writers, creating news stories from a US perspective. We spell honourable with a “u”. You can literally see the difference with us.
Everything Affects SEO
That photo of Parliament Hill you shared on your Instagram? It could affect your SEO. The new product picture you posted on your site? Impacts SEO. New reviews of your company? You know that’s going to change how search engines see you. These algorithms are complex. We understand them inside and out. That’s why we take a holistic approach to SEO; we can help with everything from social media to reputation management.
Google My Business
Do you have a Google My Business (GMB) yet? We hope so. If not, get in touch with us right away – they’re easy to set up and we’ll help you do it. Optimizing your GMB means making sure customers get a great first impression when they’re looking up your services in their area. They’ll see an image of your business, your name, your phone number, your location, and your reviews – all with a prompt to call.
More than Traditional, for Less
Traditional advertising can cost an arm and a leg – and all without specific targeting. With our services, you get actionable data, new clients, and long-lasting results, all for a fraction of the cost of TV ads. SEO is a long-term strategy with incredible long-term benefits. Not just a shot in the arm; we’ll keep you high-ranking for years to come.