Between 2011 and 2016, the population of Saskatoon grew by over 10%, an incredible growth rate for a city of its size. For business owners, that spells opportunity; thousands of new people are coming to the city every year, which leads to dramatic expansion. That means stiff competition; businesses aren’t just angling to get ahold of longtime residents, they’re trying to make clients out of new Saskatonians. Standing out in the crowd isn’t easy, but you can do it with the help of our Saskatoon SEO services.
The Power of SEO
Search engine optimization (SEO) might be the most important marketing strategy in the 21st century. Traditional advertising relies on hoping that a potential client sees ads at the right point in the buying cycle. SEO ensures that clients will see your company at the right time: when they’re searching for products or services that you provide. In other words, SEO helps clients who are ready to buy, find you!
SEO is there to ensure you get the top spot when people search for terms related to your company on Google, Bing, and other search engines. In Saskatoon, great SEO is particularly important, especially for niche businesses who only have a few competitors. How often do you go to the second page of Google results? If “almost never” was your answer, you share something in common with most people – over 90% of searches end at the first page.
People want to find your business, but if it’s not on the first page of search results, they probably don’t. That’s why we’re called First Rank – we want you to be at the top spot of the first page anytime someone searches for something relevant to your business.
SEO in Saskatoon
Every city is different; that means SEO doesn’t stay the same from place to place. You need to change tactics. Saskatoon SEO is a particularly interesting case. While the city itself has seen population growth of 10%, targeting Saskatoon alone won’t get you the best results.
Saskatoon’s bedroom communities have been growing rapidly; Warman was, as of 2016, the fastest growing municipality in the country, with a growth rate of 55%. International SEO firms probably don’t even know where Warman is, let alone how much potential it has as an untapped SEO market.
Our SEO strategy will help you make gains in fast growing bedroom communities like Warman and Martensville. What’s more, we’ll help you attract newcomers to the city by using a sophisticated content strategy.
A Holistic Strategy
We’ve touched on some of the elements that make for great SEO for Saskatoon. This isn’t an exhaustive list; there’s so much that goes into SEO, from making sure you have reputation management in place to improving your social media presence. As the demographics of Saskatoon shift, as new businesses come and old businesses go, and as trends change, you’ll need to develop new strategies. That’s why we’re here; as the city and your business change, our strategy will change, too. We’ll make sure your content stays relevant to what people are searching for.
Back in the day, SEO used to be about hacks – tricks and ploys to get your website noticed. Today, great SEO is all about consistently creating high-quality content, putting in the effort to get that content noticed, and making sure that when customers look up your business, they see all the good you’ve been doing, not what a few negative reviews have to say. From reputation management to Google My Business, we’ll make sure that your online presence is as high-quality as the goods and services you provide are.