Our Competitive Advantage
We’ve been doing SEO since 2013 and have a long proven track record.
Our competitive advantage comes from our approach, our network and our processes.
We understand that no two sites are the same, no two keywords are the same and no two competitors are the same. With machine learning being a key component in Google's algorithm, "gaming" the system isn't possible like it used to be. Instead of fooling Google into thinking that your site is the most relevant result for a query we actually make your site the most relevant response for that query.
To do this we use a broad suite of correlation tools to evaluate over 500 different ranking factors over the top 100 search results for a query and determine which have a statistically significant correlation to rankings for that specific search term. We can then see what type of signals Google is rewarding for that specific term and customize the campaign to emulate the positive attributes of the top ranking sites.
While we are independently reading Google's patents and running tests to reverse engineer the algorithm, there is no substitute for a good professional network. We participate in conferences and mastermind groups both virtually and around the world.
By sharing the data that we collect with other top level SEOs, we, in turn, get access to the data which they have collected. With thousands of sites' data between us, we have a distinct advantage when it comes to reverse engineering new updates.
Between custom software, tools and defined processes we are able to achieve more consistent results while keeping costs down for our clients.