Digital search platforms generate $70 billion in economic activity annually for Canada, but only 5% of Canadian SMEs are using these tools effectively enough to capture it. The “Ad Tech Tax” narrative misses the bigger picture. For… Read More
Google Ads is a powerful platform for generating leads; it’s also a massive source of revenue for Google, which made $237.9 billion in ad revenue in 2023. Ads are only worth investing in if they generate revenue… Read More
Want to make money running Google Ads? We know how to do it. In this case study, you’ll learn how First Rank dramatically increased the number of conversions for our client by rebuilding their Google Ads Campaign…. Read More
WINNIPEG, MB: Winning isn’t everything–but it can mean a lot. For the team at First Rank, an SEO company in Winnipeg, a win on the first night of the Chiang Mai SEO conference in Thailand set the… Read More
Introduction This article summarizes published statistical evidence comparing business-relevant outcomes associated with AI-generated search summaries (“AI Search Overviews”) and traditional search results. The focus is on measured changes in search behaviour, business adoption of AI, and productivity… Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
