Here is what a few of our clients have to say
See what our clients have to say about our SEO services.
Case Study 3
This client went from not ranking in the top 10 pages of Google to being #1 for most of their keywords in under 12 months.
In terms of new traffic from Google that’s the difference between 9 and 244 new visitors in a month!
68% of online experiences begin with a search engine. But only 9.37% of pages get traffic from Google.
Want customers to see your website? You absolutely need SEO.
Doing business in Canada isn’t always easy, but it is rewarding. We’re one of the wealthiest nations on the planet – that means there’s money to be made, but there’s also a lot of competition.
Our Canada SEO services are what you need to get seen online. By outranking your competitors, you’ll increase the number of leads you get, all while decreasing the visibility of your competition.
SEO leads convert at an astonishing 14.6%. That means we’re not just getting you traffic – we’re helping you make sales.
That’s the power of SEO.
What is Canadian SEO?
When you want to find the coolest new spot to eat lunch in Toronto, or the best place to hunt for unique gifts in Vancouver, what do you do?
Chances are, you Google it.
Google is so ubiquitous that its name has become a verb. Search engine optimization (SEO) is focused on Google. The goal? To get your business to the top of the search results when Canadians are looking for what your business provides.
That’s targeted client acquisition you simply can’t find in traditional marketing. Instead of casting a broad web, you’re actively targeting clients who are looking for your exact services.
If clients don’t find you at the top of the search results, they’re finding your competitors instead.
You can grow your business and stonewall your competitors at the same time with SEO.
By Canadians, for Canadians
Some SEO agencies think that if it works in the United States, it works everywhere else.
We know that Canadian culture is different. We know that each province is different – some SEO agencies can’t even name 5 provinces.
We know about these differences because we are Canadians. Our head office is right in the middle of the country – we’re located in friendly Winnipeg, Manitoba. We don’t outsource our work. That means you’re working with an all-Canadian team.
That means we know what’s trending in Canada. We know how Canadian search infrastructure works, and which websites have the most authority in Canada.
As you’ll learn in this article, SEO, in large part, is about knowing where and how to get links. We’re connected to a network of Canadian businesses who love our content, and love supporting other Canadians.
Let’s grow your business together.
Local SEO, nationwide SEO
Broadly speaking, there are two kinds of SEO – local and ecommerce. Local SEO is all about getting people to come visit your brick and mortar shop. With local SEO, we target individual cities, and the neighbourhoods within those cities. If you don’t know the difference between Ottawa and Gatineau, you can’t do local SEO.
We know the difference. We love to travel, and we’re always meeting with and learning from clients across the country. We’ll help you grow within your community.
Ecommerce SEO is a bit different – you’ll want to target people around the country, or even around the world. To master ecommerce SEO, you need a finger on the nation’s pulse, and a deep understanding of what’s a fad, and what’s here to stay.
Since we opened our doors, we’ve continued to grow and expand every year. Even in times of hardship, we’ve helped local and ecommerce companies grow and thrive along with us. We’re very particular about the clients we choose – we’re all about sustainable growth.
If we agree to take you on as a client, it’s because we’re convinced we’ll be able to get you an incredible ROI. We love our country, and we love the Canadian business community.
Make Your Marketing Dollars Work For You
We don’t want to knock traditional advertising. For some well-established businesses, it works wonders.
But traditional advertising is best at changing attitudes. For SMEs, the goal should almost always be changing behaviours.
That means increasing brand awareness. It means convincing people to try your products. It means getting people to walk into your store, or visit your ecommerce site.
SEO is perfect for this. By targeting clients who are actively searching for terms related to your business, we can dramatically improve their customer experience.
Your clients have questions. You’ll be the first to give them an answer. Your clients want to be more informed – you’ll be right there, at the top of the search results, to inform them.
Our services aren’t quick and easy. We take a holistic approach to SEO – no black hat tricks used. That means we’re not just boosting how well your website does on search engines. With our expertise, your website will be more relevant, more user-friendly, easier to navigate, and better written than it was before.
All of that, for a fraction of the cost of traditional advertising. That’s the power of digital marketing. That’s the power of First Rank.
The Six Pillar Strategy
Now you know what SEO is, and what our goals are. We’re here to help Canadian businesses thrive in the online ecosystem.
We do it with our Six Pillar strategy.
The Six Pillars are:
- Keyword Research
- Content Management
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Google My Business
Any one of these alone could seriously improve how well your business performs in search engines. But when you combine them all, you get something that’s truly beyond the sum of its parts.
We chose these Six Pillars because they each work synergistically with each other. To understand our strategy, and how we help Canadian businesses, you need to understand each of the Six Pillars.
Here’s a peek behind the curtain:
Google processes about 3.5 billion searches a day.
How many of those searches will be relevant to your business?
The answer, of course, is a small fraction. That’s why keyword research is the first step of any SEO strategy. Think of it as the planning phase – we figure out which keywords we want to target, and how to get you to rank for them.
We use a number of research tools and techniques to find the right keywords. Qualities we look for include:
- Relevance – is the keyword related to your business?
- Competition – how many other businesses rank well for this keyword?
- Search volume – how many people search for this keyword a month?
- Search velocity – is this keyword getting more or fewer searches over time?
- Intent – when people search for this keyword, what search results do they want?
Our goal is to increase traffic to your website, and whenever possible, ensure that the bulk of that traffic is from customers who are going to buy your products or services.
It’s through proper keyword research that we can ensure quality leads for Canadian business owners.
We don’t always agree with the CRTC on much, but we’re on the same page on one front:
We love Canadian content.
Content creation is one of the steps that comes after keyword research. We create content for you – whether that’s product pages for your ecommerce site or a blog for your local business.
This content is all tailored to rank well for the keywords we’ve researched. None of our content is outsourced overseas. That means you’re getting Canadian writers who know what’s important to Canadians.
All of our content is researched in detail before it’s written. That means you’re never just getting content that’s copied from another website. We use multiple sources, and you can always review your content before we post it. If you need any changes, we’ll edit the content for you.
We’re not just optimizing your web pages for search engines – they’re being optimized for the people who read them. That means readable, shareable, unique, and entertaining content – every time.
Content management also means we can revamp any of your existing pages. We know how important it is for your brand to be consistent. We’ll ensure that all of your content brings in traffic and drives sales.
You can think of on-page SEO as content or page optimization. We want all of your pages to rank well, and to convert highly.
Here’s something you might not know about SEO - when one page gets traffic, it helps your whole website. When all of your pages are getting traffic, you can expect it to have a positive effect on your whole site.
From things as simple as including the right words in the headings of your pages to making sure your images are optimized for search engines, on-page SEO can drastically improve your visibility in search engines. Meta tags, schema - even if you don’t know what these things mean, we’ll implement them in a way that’s meaningful to search engines.
How does Google know whether or not they should trust your website?
They look at other websites they trust.
Our team of content writers and outreach specialists will connect your website to some of the highest ranking websites in your industry and location. That means other websites that are relevant to your business will link to your website.
Google will follow these links - that gives your website a major boost. You can’t succeed in the SEO world without great off-page SEO. Our company has many connections - we’ll get links to your site posted to prominent blogs through our network.
This is achievable because our content is so good that other sites want to link to it. And, when you partner with us, our content becomes your content.
No coding knowledge? No worries - our technical SEO experts will optimize everything behind the curtain.
Technical SEO encompasses everything from how your site is structured to how secure the pages on your site are.
By focusing on technical SEO, we don’t just make your site more appealing to search engines - we make it more appealing to consumers. We make it easier for your clients to find what they want, to use your site securely, and to browse your site on mobile.
Mobile usability is a big focus for us - most local searches are done on mobile, and that number seems to be trending upwards. We’ll make sure your site is mobile-friendly.
Google My Business
Google My Business (GMB) is Google’s business directory.
If you do not have GMB, call us right now. We’ll set one up for you.
GMB is that important. If you want to rank for local searches, you absolutely need one. It helps you land in some of Google’s most visually appealing, highly clicked search results. It helps Google understand what your business does, where you’re located, and more.
When we look at GMBs, we go above and beyond simply setting them up. We’ll optimize your GMBs with pictures, posts, and more – all to keep you ranking highly in some of the most coveted search results.
That's Just The Beginning
Our digital marketing agency was built with Canadian businesses in mind. Whether you’re aiming to run a successful PPC campaign, or you’re looking to get more traffic for a particular marketing campaign, our SEO services can help.
We’re one of Canada’s top SEO companies. We’d love to work with you – and if we think we can provide you with an incredible ROI, we will. Talk to our SEO specialists today.