Mississauga is a fast growing, highly competitive city. There’s a reason several Fortune 500 companies have their headquarters stationed in the city – it’s great for business.
How do you compete with other businesses in Mississauga and the GTA at large? With so much noise, you need a way to cut straight to the people who are looking for your products and services.
You need SEO.
What is SEO?Search engine optimization (SEO) is a modern marketing technique that harnesses the power of search engines to connect clients who are actively looking to buy products or services like yours with your business.
The goal of SEO is to get your website to rank as highly as possible on search engines for relevant searches. In other words, if your business sells snowshoes, our goal is to get you to rank well for “Mississauga snowshoes”.
SEO allows you to play both offence and defence – the higher you rank for relevant searches on Google and other search engines, the lower your competitors will rank. That means you’re attracting new clients while stonewalling your competitors.
We’re at the bleeding edge of modern marketing. SEO is a data game, and we use a variety of techniques to gather data, and then use that data to hone our strategies. That means that the longer you commit to SEO, the more effective it is.
Traditional marketing techniques focused on changing attitudes – that’s fine if you have the capital to run a Super Bowl ad. Modern marketing for small to medium-sized businesses, on the other hand, seeks to influence behaviour. SEO is the best way of doing that – the user has already expressed their desire (by making a search query).
We simply hand them the key to getting what they desire. That key is your business.
Some mind-blowing SEO stats
Ranking well in search engines sounds nice, but what benefits does it actually bring? Here are some mind-blowing SEO stats to bring the point home:
- 53.3% of all website traffic comes from organic searches.
- 92% of search traffic never leaves the first page; 32.5% of traffic goes to the top spot.
- 76% of people who search for something nearby with their smartphones visit a related business within a day. 28% of those searches result in purchases.
Basically, if you don’t have SEO, you’re leaving money on the table. Most people don’t even look at the second page – if you’re on page 4 or 5, you’d better believe you’re not getting traffic.
You want all that traffic to go to your business – you want the 28% of people making purchases after searching to find your business first. SEO is perfect for Mississauga businesses looking to grow their bottom line – and it’s got some advantages uniquely suited to Mississauga itself.
Why SEO is perfect for Mississauga
Listen: Mississauga is a big place – both in area and population. Someone living in Sheridan isn’t going to want to drive all the way to Malton in order to buy the things they want, and they’re certainly not going to want to make a trip to Toronto if they don’t need to.
SEO allows you to target people, both based on where they live and their interests – in other words, if there are people who are interested in the products and services your business offers, and they live near you, SEO will allow them to find you.
Bringing Saugans to your door
The first step of any great SEO strategy is to get the people who live and work near you to come to your shop. That means letting Mississaugans know that you serve their communities, from Applewood to Streetsville. This is a strategy known as “local SEO”, and it’s perfect for advertising your business to the people of Mississauga.
One of our focuses will be what we call service-in-location (SiL) queries – searches for things like “Snowshoes Mississauga”, “Winter equipment store in Creditview” or “Outdoor sporting goods near me”.
We stuck with the snowy theme, but you can apply the same logic to plumbers, restaurants, or any other kind of business that wants to attract local clients.
Once we’ve got local clients pouring through your doors, our holistic SEO strategy will begin flowering as beautifully as the cherry blossoms in Kariya Park.
The next advantage of SEO is that we can target areas surrounding Mississauga, not just Mississauga proper.
While for many businesses, targeting Toronto won’t be the strongest play, we can target many of the communities in the Peel and Halton regions. A business in Meadowvale, for example, could easily target Churchville and Peel Village – businesses in Park Royal, on the other hand, can readily attract clients from Park Royal.
SEO allows you to target all of these neighbourhoods on an individual basis, as well as targeting the cities in the Peel and Halton regions that contain those neighbourhoods. The strategy can be scaled up or down depending on how many locations you have, and your capacity for new clients.
We hope that capacity can grow quickly, because with SEO, you will grow brand awareness and bring people through the door.
Bringing everyone into the fold
There are plenty of people who simply don’t use traditional media. They don’t watch TV, they don’t listen to the radio – how are you supposed to get in touch with them?
You already know the answer – the Internet. After all, just about everyone uses search engines.
That makes SEO a great option for Mississauga – a city that’s growing due to an influx of immigration, both from Toronto and from abroad. Recent immigrants to the City won’t be tapped into the same lines of information as the folks who have been living in Mississauga for years – but they will use Google to find local businesses.
There are more Millennials and Zoomers than any other generation – and trust me, we communicate and gather information almost exclusively online. SEO enables you to target the largest segment of the population.
So why is SEO great for Mississauga? Because it allows you to directly target the people who might totally miss broad advertising. It allows you to speak directly to Saugans and their neighbours. And it finds you clients who are actively looking for your products and services – a perfect match.
The holistic approach
I could write a novel on any one of the 6 Pillars alone – and I could probably write subsequent novels on tactics within those pillars.
The point is, SEO takes a lot of work, and it requires a lot of skill, resources, and data. The consequence of this is that SEO goes far beyond helping you rank well on search engines (though that’s always the guiding goal).
By implementing SEO, you can boost your entire online presence. Customers will enjoy their experience with you more, because the first point of contact they’ll have with you is you answering their questions.
People search things on Google because they want to get something done. They have a question, or a pain point, or something they want to purchase. When your site is the first thing that pops up, and you answer their query for them, they’ll have a positive impression of you.
What’s more, SEO means that your site will:
- Load more quickly
- Have more useful content
- Be easier to navigate
- Be more relevant to the needs and wants of Saugans
That’s a holistic boost to everything your business wants to be doing online.
If you want that holistic boost – if you want that search engine traffic, and the opportunity to grow your business, get in touch with us.
After all, you probably found us on Google, right? If we can do it for ourselves, in a space full of search engine specialists trying to do the same, we can do it for you.