Halifax is one of the most exciting places to do business in Canada. As the primary economic engine of the Atlantic provinces, it’s seen substantial economic and population growth in recent years. There’s money to be made here, whether you’re a B2B company doing business with importers and exporters or you’re a B2C company looking to make in-roads with the students at Dalhousie.
The trick is making sure your potential clients can find you.
That’s where we come in. We’re First Rank SEO. We do more than just help you find new clients; we help clients who are actively looking for your services find you before they find your competitors.
What is SEO?
Search engine optimization (SEO) is the art and science of boosting your rank in search engines. How often do you go to the 5th page of Google when looking for search results? We’re willing to bet the answer is almost never.
Almost all of Google’s traffic (and any other search engine’s, for that matter) stops at the first page. That means if you’re not on the first page for a given keyword or phrase, you’re missing out on over 90% of your potential clients. Those clients are finding your competitors’ websites instead.
That just won’t do.
Our philosophy is simple. No tricks – just high-quality content and page optimization so that people and search engines have a great experience on your website every time they visit. Our goal is to get you listed as the top result for competitive keywords in Google and other search engines. That top result is known in the industry as the first rank – that’s where we get our name.
When you’re looking for a mechanic or a burger joint, you don’t want to find one halfway across the country – you want to find one near you. Understanding the city where you do business is an essential part of SEO.
We know Halifax, so we’ve devised a number of effective strategies for improving your rank in the city. As you no doubt know, Halifax is divided into a number of regions, including the Mainland, the Peninsula, Dartmouth, and the Bedford-Sackville region. Rather than simply targeting “Halifax” generically, it can be helpful to target the specific subdivisions. This can be especially useful if you’ve got a lot of competition – by narrowing the segments you target, you’ll be less at risk from being drowned out by noise. Edmontonians allows us to generate relevant, shareable content. Our creativity allows us to tie that content into the work your company is doing. For you, this means positive results.
Your website may also benefit from targeting specific segments of Halifax’s population. Using keywords and phrases that appeal to military personnel at CFB Halifax or the student populations at Dalhousie and NSCAD can give a serious boost to your ranking and help you attract new clients.
Technical SEO is about all the things behind the scenes – how your links are structured, how quickly your website renders, and more. Search engines use bots that crawl around the web to index websites. When a site loads slowly or is difficult to navigate for a bot, the bot assumes the same will be true for a human – that penalizes your rank. We’ll make sure your website is optimized for bots and humans.
Google My Business
Google My Business (GMB) is like a digital business card – when you have one, important details like your name, location, phone number, and an image of your business will populate Google. When your GMB is optimized, it will help attract customers doing local searches to your business – that means new business, fast. Don’t have a GMB? Call us right now; we’ll set you up.
Choose First Rank
All-Canadian and backed by ethical strategies to make you rank first, our focus is on sustainable, adaptable growth for your company. We don’t just take on any client – we only take on clients who we’re sure will get an incredible return on their investment. Are you dedicated to growing your business and making your clients happier? Give us a call today.