The Client: A Local Commercial Cleaning Company
A local commercial cleaning company was paying $250 per lead on Google Ads. They wanted to reduce the cost of these leads while still maintaining the quality of the leads. Our team got to work – and got their Cost-Per-Lead (CPL) down to $55.
Before working with First Rank
After working with First Rank
The State Of Our Clients’ Campaign Before We Began
Our client had several issues with their Google Ads Campaign. Their bidding strategy was not optimized for their niche or needs; they had several keywords that were underperforming, and they were missing out on some valuable keywords. Additionally, their ad copy and ad groups were underoptimized.
What We Did
The First Rank team took a multipronged approach to fixing our clients’ ad campaign. Our tactics included:
- Switching the bid strategy
- Adding new keywords for testing
- Using different match types for the best-performing keywords
- Adding negative keywords to improve traffic quality
- Improving ad copy to enhance Ad Strength
- Realigning the ad group structure for consistent themes and tighter keyword-ad copy alignment
- Correcting location settings to ensure ads were served only within the intended geographic areas, maximizing budget effectiveness and audience precision
The Results: A $195 Reduction In Cost-Per-Lead
Our strategy worked wonders; the Cost-Per-Lead was reduced by $195, from $250 to $55. This reduced our client’s CPL by approximately 78%. The quality of the leads was also increased thanks to the modifications we made to the location settings.
Better quality ads and better quality leads at a fraction of the cost our client was paying before – that’s the power of Google Ads management with First Rank.
