About the Client: Luxury Contractor
This company is a high-end contractor that specializes in creating custom, unique builds. They work with clients who require specialized, custom solutions for both homes and businesses.
The SEO & GEO Challenge for the Luxury Contractor
The client struggled with low visibility on AI-driven search engines, including ChatGPT, Perplexity, Gemini and Google’s AI Overviews specifically.
They were also struggling to get top rankings in Google against competitors in the same niche market.
Lastly, they had difficulty optimizing for specific locations and long-tail keywords tailored to custom projects, such as “high-end bespoke builds in Los Angeles.”
Our SEO & GEO Results
Through September, our client experienced an 85.7% increase in traffic from large language models, such as ChatGPT, Perplexity, and Gemini, and a rise of 171 key events, representing a 98.8% increase from August, as well as a 3,675% year-over-year increase in LLM Traffic. This indicates not only that our strategies are effective but also that a larger shift is occurring in the search market as a whole, with users switching from Google to AI search alternatives such as ChatGPT.
A Holistic Approach to LLM & Google Traffic Growth
We adopted a holistic GEO strategy to drive growth in LLM and Google traffic, combining traditional SEO with methods optimized for generative search engines like Google, ChatGPT, Perplexity, Gemini, Grok, and others. By focusing on long-tail keywords, technical SEO, and Generative Engine Optimization, we ensured the client’s content performed well in both traditional and AI-powered search results. This approach captured highly targeted traffic and addressed both search engine algorithms and user intent, leading to significant growth across Google and AI search engines.
How Our SEO Strategy Connects
1 – Keyword & Query Analysis
1 – Keyword & Query AnalysisOur keyword and query analysis was essential in identifying high-value, long-tail keywords related to specialized, custom projects, which helped us target high-intent traffic. By analyzing evolving search behaviour, particularly with Generative AI platforms like ChatGPT, Gemini, and Perplexity, we optimized content to meet both traditional search engines and AI-driven query demands. This analysis ensured that the content captured highly targeted traffic from both conventional and AI-powered search results.
2 – Answer Asset Engineering
Our team optimized the client’s content for AI search engines like Google’s Overviews, ChatGPT, Gemini, and Perplexity. By structuring content to answer specific user queries, we increased the chances of appearing in AI-driven responses, such as featured snippets and direct answers. This boosted visibility in both traditional and AI-powered search results, leading to improved rankings and higher conversions.
3 – Authority & Trust Signal Amplification
We boosted the client’s authority and trust by launching a targeted digital PR campaign that secured high-quality backlinks. We also enhanced their social media presence through strategic brand mentions, amplifying their credibility in key markets. This improved their online reputation, domain authority, and trust signals across search engines and AI-search platforms.
4 – Distribution, Measurement & Iteration
Distribution, measurement, and iteration were key to the success of our GEO strategy. We distributed the optimized content across relevant channels to maximize visibility. Using Google Search Console and other specialized analytics platforms, we tracked traffic, CTR, and conversions, then refined our approach based on the data to ensure sustained growth in both SEO and GEO.
Our GEO First Mover Advantage
By optimizing content with our Generative Engine Optimization (GEO) approach, we help clients capture the highest purchase intent, niche traffic from AI-driven search results, positioning them to stay ahead of competitors and maximize visibility in the evolving AI search landscape.
Ready to Optimize for the Future of Search?
Get in touch with us today to see how our AI Search Marketing Services can help you stand out in Google, ChatGPT, Perplexity & other search results. Whether you have questions or are ready to get started, our team is here to assist you!
Contact us now and take the first step towards enhancing your online presence!
