First Rank’s No-Pause Policy

At First Rank, we are dedicated to the success of our clients. As a part of this commitment to the companies we serve, we have a no-pause policy: SEO campaigns with First Rank cannot be paused. Our clients have two options: Continue to receive SEO services from us or, if need be, cancel their campaigns. 

Why A No-Pause Policy?

We have a no-pause policy because pausing your campaign will harm it. All of our campaigns take months of ongoing planning and research; by pausing in the middle of a campaign, you will not see the results you should. We pride ourselves on our work, and we don’t want it to fall short of your expectations as a result of pausing. 

Customers may feel the need to pause their campaigns for a variety of reasons:

  • They may have peak windows and feel they do not need SEO services outside of those windows.
  • They may need to reduce their marketing expenditure.
  • They may be uncertain of the value that SEO brings, and want a few months to consider before continuing on with the service.

In all of these circumstances, continuing your SEO campaign with First Rank is still likely the best option. Here’s a brief look at why continuing is right for each scenario:

  • You have a seasonal business with peaks and valleys: SEO is not like pay-per-click advertising or traditional advertising. Our team plans the keywords we are targeting, the content we publish, and the links we acquire months in advance. We are considering your seasonal peaks in your campaign. We’re laying the seeds in March for the fruits you will harvest in December. Pausing throws all of this careful planning off, and you will not see the results you deserve.
  • You need to reduce your marketing expenditure. All of our SEO services are tailor-made to each of our clients. When you don’t have the marketing budget you once did, tell us. We can help you work with your new budget to keep your SEO services going. This is important because SEO is a long-term game. Even if you’re rank #1 for several important keywords, you need to maintain content publishing, link acquisition, and technical updates to stay on top. Our plans can help you do that, even if you need to reduce how much you spend on SEO.

You’re not certain of the value of SEO, and you want time to think about it. Talk to us. We can help you understand the value of what we’re doing and the effect that pausing your campaign could have on our plans. Great SEO isn’t done in a day; it happens over the course of months and years.