If you’re a Canadian, then you probably long to visit the great province of British Columbia. Nestled between the Rocky Mountains and the Pacific Ocean, it’s the third most populated province in the country. The frequent rainfalls allow massive trees to grow, some as tall as 18 metres (60 feet)!
And, across this vast country, there’s no city quite like Victoria. The climate is mild, it rarely snows, and the landscape is defined by sprawling mountains and the ocean—what’s not to love? The City of Gardens gets its name from the flowers that bloom year-round; gaze upon the roses, daffodils, and petunias, and you’ll feel your troubles melt away.
Some of the biggest industries in the city are technology, tourism, and services. If you want to run a successful business in Victoria, you’ll need to implement a dynamic approach. But in this post, we’ll focus on just one aspect of search engine optimization: content generation.
Why is content important for SEO?
Have you ever visited a website and thought to yourself, wow, there’s too much content here?
Probably not—unless the content wasn’t very good. Regardless, it’s more likely that you found yourself wishing the website had more content about the product, service, or industry that you were researching.
There are two main reasons why your website needs content:
- To help search engine algorithms determine the relevancy of your website.
- To provide useful information to your readers.
Those are two pretty important goals, if you ask me.
Let’s start with the first one. How does writing content help your website rank? Search engines have bots that crawl the text of every website. Their job is to find out what’s relevant, authoritative, and credible—and what’s not. But how do they tell the difference? Well, the more content that’s on your website, the more it tells those bots that your website is relevant. As a result, you’ll notice your rankings increase.
Are you writing blogs about common air conditioner problems in Victoria? The next time a local consumer searches what’s wrong with my air conditioner, your website might come up, since it’s pretty relevant to that search result. You get the picture: more content = more signals that your website deserves to rank. Now that you know why you need content, what kind of content do you need?
What forms of content are there?
Let’s break it down into three main categories:
Blog Posts:
You’ve probably read a wide range of Internet blogs, from DIY posts to informational resources. These are short, punchy articles that typically range from 400-800 words. Delving into frequently asked questions can boost your website’s visibility in search results by boosting your traffic and increasing the number of links from other websites. Use blog posts to share your company’s expertise on a topic.
Long-form content:
These are comprehensive guides to various topics that are backed up by research. They’re longer than blog posts, and they take more time to create. If you’re able to include some original research, there’s a greater chance that other websites will cite it and link back to your site.
Guest Posts:
If you want more links to increase your site authority, why not get them yourself? To do that, you’ll need to put some work in, which means you’ll need to write free content for other websites. That’s right: free. Some sites will even ask you to pay them to post your article, which tells you how valuable backlinks can be.
Website Pages:
Once a customer clicks your website, you want to be sure that they find what they’re looking for. Fill out your website with all the relevant information you can think of, like:
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- Contact Pages
- About Us
- Location Pages
- Products pages, and more
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If you want your website to rank, then you’ve got a lot of writing ahead of you. That brings us to our next point:
How do you write content?
Whether you’re writing blog posts or location pages, it’s important to keep one thing in mind: you’re writing for people, not robots. Even though the bots that crawl your website’s text are important, you can’t overlook the user experience.
That’s why your content needs to be more than keyword-stuffed—it has to be engaging. Informative. Entertaining. To strike a balance of all three takes practice. You might want to try drafting a few blogs on beginner topics and work on developing your voice. First, you’ll need to brainstorm a few posts that you can write about:
- If you’re a plumber in Victoria, write about common toilet issues and what homeowners can do to solve them.
- Running a dental practice? Make a blog post about the most popular foods in Victoria that stain people’s teeth.
- An HVAC technician can write an article about how to maintain your home’s heating and cooling system in this city’s temperate and rainy climate.
In other words, you’ve got your work cut out for you. It’s tough to manage content generation when you’re already running a business. Thankfully, there are specialists who can help with that.
If you want content that you know will help your rankings, why not hire SEO experts to write it for you? You can trust that your posts will be in the hands of experienced and dedicated writers. For more information about Victoria SEO services, contact First Rank; we’re an SEO agency that can take your website to the first page of Google.
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