Introduction
Surrey, British Columbia is a city in the Vancouver Metropolitan Area, located southeast of Vancouver. Did you know that Surrey is the third fastest-growing city in all of Canada, even though it only makes up around 11% of the population of British Columbia? Business is thriving wherever population increase is occurring. It’s also true to state that Surrey’s business community is a flourishing, varied scene.
The Surrey business community has amazing prospects for entrepreneurs of all stripes, but the level of competition can also be scary and overwhelming. A new local business may be disregarded or find it difficult to establish itself in the community without proper marketing.
The right marketing plan for your business will be unique and creative—just like your business itself. That being said, in today’s marketplace, it had better include some social media strategies. Why? Because developing a strong social media presence is one of the major ways to put your brand on people’s radar, build a client base, and create relationships with potential customers in your local community.
Consider these statistics:
- 80% of consumers report that the opportunity to become familiar with a brand on social media has influenced subsequent purchases.
- 96% of small business owners rely on social media as a marketing tool.
- 67% of consumers expect local businesses to provide customer service via social media
- 90% of social media users have used their account to communicate with a brand or business.
Clearly, social media marketing can have a significant impact on your business’s success. It’s not just an extra; it’s one of the most important pillars of digital marketing today!
But, if you’re not doing it already, how do you get started with social media marketing? Or what if you’re trying to create a social media presence for your brand but just not seeing the customer engagement you’d hoped for?
In this post, we’ll take a look at some of the fundamentals of social media marketing that can help your Surrey business really shine. Let’s dive in!
Choose the Right Social Media Platforms
There are a lot of social media platforms out there and not all of them are created equally. So, before you start haphazardly designing posts and content for a social media platform at random, take some time to research which platforms will be the most impactful for your particular business.
Effective marketing is based on an intimate understanding of your target audience, and social media marketing is no exception. So consider where your target audience probably hangs out online and create your strategy accordingly.
When you think about which social media platforms to leverage, it’s important to consider the number of users on the platform. What’s even more important, though, is whether or not those users fit into your target demographics. For example, though Facebook has the most users of any social media platform, the largest segment of its users are between the ages of 25 and 34. TikTok, on the other hand, has less users but the largest portion of them are between 10 and 19 years old.
So, if you’re selling a product or service to the teen market, TikTok is clearly the better platform to focus your energy on.
YouTube is important for video content, Pinterest for projects and aesthetics, and LinkedIn for professional services. The list goes on, and so should you until you find the right platforms for your social media marketing campaigns.
Create a Social Media Marketing Plan
Perhaps it goes without saying, but we’ll say it anyway: You’ve got to have a plan of action for your social media marketing. It could be ambitious and complex (First Rank could help you with a plan like that), but it could also be effectively consistent and simple. No matter what, it should include clear goals and objectives.
When making a social media marketing plan, consider the community building tasks you’ll commit to every day and stick to them accordingly. One straightforward recommendation is to make (and commit to) a content calendar. That way, you can prepare quality content in advance and schedule it for posting, rather than dashing off lower quality content at the last minute.
Another important aspect of your social media marketing strategy should involve engaging with your audience. This could be as simple as posting community-related content as well as responding to comments, questions, reviews, and messages in a timely and professional manner.
Use Social Media Advertising
Social media advertising is a low-cost advertising option that can increase your brand awareness and conversion rates relatively quickly. Utilizing paid advertising in your social media campaigns can allow you to reach a larger audience and target specific demographics and/or locations.
When using social media advertising, be sure to consistently A/B test ad copy and visuals to find the most effective approach.
Analyze and Adjust Your Strategy
No marketing strategy is complete without the opportunity for analysis. Using social media analytics (not to mention direct customer feedback and engagement), it’s relatively easy to see what’s working and what’s not. Tweak your strategy according to the data and feedback you receive and repeat until you’re satisfied.
Conclusion
To conclude, social media marketing is a vital component of local SEO in the Surrey marketplace. Without it, your business may be swallowed up by the competition. So, take advantage of social media platforms to build both the local community and your business’s online presence at the same time.
Remember that consumers today want to engage with the brands and businesses they are loyal to and that local businesses can take full advantage of this opportunity to get to know their client base as well.
Need some more direction for your business’s digital marketing strategy? First Rank brings years of experience in the Canadian marketplace as well as creativity, reliability, and results! If you’re seeking SEO in Surrey, contact us at First Rank SEO today.
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