WINNIPEG, MB: Winning isn’t everything–but it can mean a lot. For the team at First Rank, an SEO company in Winnipeg, a win on the first night of the Chiang Mai SEO conference in Thailand set the tone for a transformative trip that raised the bar for their business.
Founded in 2016, Chiang Mai SEO brings SEO experts from across the world together in Chiang Mai, Thailand. Speakers present on a wide variety of SEO topics, with a strong focus on new developments related to AI and generative engines. The conference ran from November 10th to November 14th.
The limbo contest that Jacob Kettner won took place on November 10th, as part of the opening party for the event; the party was presented by HighLevel, a sales and marketing platform. Jacob out-limboed other competitors in the SEO space and a dancer to bring home the prize.
The biggest prize from the conference did not come from winning the limbo contest, however–it came from all of the tools and techniques the team learned about in Chiang Mai. Coming back from the conference, the leadership team began to implement much of what they learned at the conference, both in their approach to the technical aspects of SEO and in their structuring of the business itself.
“The opportunity to learn from all of these incredible, global SEO experts is exactly why we love attending Chiang Mai every year,” said Jacob Kettner. “We’re always so excited to spend time at the conference, learning new tactics to make our business more competitive. From improving our knowledge of generative answer engines like ChatGPT to help our clients thrive as web traffic from LLMs grows to learning how other successful organizations structure their businesses to deliver better results, we are better positioned than ever to stay on the bleeding-edge of industry trends and help our clients find success.”
Founded in 2014, First Rank Search Engine Marketing is dedicated to increasing its clients’ online visibility. The agency supports businesses in growing their revenue and profitability by helping them achieve higher rankings on search engine results pages and improve traffic flow to their websites.
Jacob Kettner is the owner and CEO of First Rank Inc., a digital marketing agency based in Winnipeg, Manitoba. He currently sits on Manitoba Chamber of Commerce Small Business Advisor Council which assists people grow their small businesses in Manitoba.
