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Boost Your Business in London, Ontario with these Powerful SEO Tricks
Have a business in London, Ontario?
Want to grow your business, increase your website’s visibility, improve your website’s performance, and generate more traffic?
You need SEO.
A great SEO strategy works from several different angles to help your website rank higher.
We know London. We know that in 2023, London is hosting the Brier—and we’re Canadian, so we know what the Brier is.
We know that, at one time, London, Ontario, was going to be the capital of Canada (did you?). We also know that Boler Mountain is the best place to ski this side of the 401 (or the 402, for that matter).
Most importantly, we know how to help your site rank higher—and that means promoting growth, whether you’re a new business, a small business, or already well-established.
Let us show you how.
Search engine optimization (SEO) is a digital marketing strategy designed to help your business acquire highly-qualified leads—customers actively looking for your products or services.
Canadians make millions of searches on Google every hour. They search for information about products and services, and they search for local businesses that offer the products and services they’re looking for.
If someone finds your website with a Google search, it’s because they’re actively searching for what you offer—it’s hard to find a lead more qualified than that.
The purpose of SEO is to get your website to the top of the search results when people use keywords relevant to your business. They might be looking for information. They might be looking to buy. Our goal is to ensure that, no matter what their goal is, your site will be at the top for all relevant keywords.
How does SEO work?
Getting your website to the top of search engine results pages (SERPs) is no easy feat. You need to understand how Google and other search engines work. Search engine algorithms are incredibly complex, and they’re constantly changing.
Search engine optimization tackles this complexity by taking a multifaceted approach. The core of all SEO is analytics—SEO agencies like ours are constantly analyzing what works and what doesn’t, using a variety of metrics to track impressions, clicks, conversions, and more for each keyword that’s relevant to your business.
Our agency uses data to determine the keywords, content, and links we need to focus on to help your website rank. What’s surprising to many is that, despite the focus on algorithms, search engine optimization is all about users. Google and other search engines want to serve users high-quality results—we want your website to be a place that users want to visit.
All of this is done to boost organic traffic to your site—natural looking search results that are the most likely to attract clicks from your target audience.
Local SEO is search engine optimization designed for local businesses—businesses who are serving a particular community. Here’s how an SEO campaign can benefit your business in London:
To rank well on Google and other search engines, you need a website that’s inviting to users and full of great content. 75% of Canadians and organic traffic is exactly what SEO targets. Want new customers to find your business in London? You need SEO.
53% of web traffic comes from organic searches—and organic traffic is exactly what SEO targets. Want new customers to find your business in Kitchener? You need an SEO agency on your side.
72% of customers who search for a local business will visit a store within 8 km after that search. And 46% of searches are for local information. Londoners who search for local businesses visit those businesses to buy products and services—and getting to the top of the SERPs means you’ll be the business they visit.
There’s a huge difference between digital marketing and traditional marketing. SEO has a number of advantages over traditional marketing:
Throw up the billboard on the 401, and anyone passing through London can see it. Have your business rank for searches specific to your industry and specific to London, and only highly qualified leads will see your ad. Quality matters.
Traditional advertising focuses on making as many people as brand-aware as possible—it casts a wide net. SEO, on the other hand, is focused on driving leads through your sales funnel—and that leads to sales.
SEO can cost a fraction of the price you’d spend on printed media, TV, or radio ads.
SEO helps you grow your website—and your business.
The multifaceted nature of SEO means that agencies helping London, Ontario businesses succeed need to focus on several different points. Social media, Google Business Profile (GBP), and even reviews can all impact SEO.
There are, however, four main points that any SEO expert knows to focus on:
These four points broadly encompass all of the tactics that a good SEO agency will use to help your London-based business rank higher on search engines.
In SEO, success is measured by how well your website performs for a set of keywords—you don’t want to be ranking for irrelevant keywords, after all.
The first step is finding the keywords relevant to your business and your business objectives. You want to choose a wide selection of different keywords, each with different intents—some people want to buy, while others want information.
Once target keywords have been selected (and SEO specialists will select dozens, if not hundreds), the next step is to track performance. We’ll see how many people see you in their search results, how often they click on your site, and even how often those visits lead to sales—all through proper keyword research and analytics.
On-page SEO is all about content creation. The goal here is to create unique, sharable content that ranks well in search engines and offers something useful for your users, all while helping you rank for target keywords.
Creating blog posts, web pages, long-form content, and other content that will keep users engaged and moving through your sales funnel is a key part of SEO.
To move the needle on search engine rankings, you need other sites to link back to yours. Those sites should be in and around London, ON, or they should be relevant to your business.
They should also be recognized by Google as websites they can trust.
We’ll use a variety of tactics to earn links from highly respected websites like The London Free Press.
You want a site that loads quickly. A website that’s easy to navigate. And that’s what your users and search engines want, too.
We’ll use many different tools and techniques to:
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
