There are approximately 9.1 million online retailers globally, and 2.5 million of those companies are in the United States. Despite this fact, 49% of the American market is controlled by Amazon. If you are going to open an e-commerce store, you want to make sure that it stands out in a good way.
You will need a fabulous product, and you will need to make sure that It is marketed properly. There are a few different marketing methods you should know about to make your e-commerce store a success.
Create an Attractive and User-Friendly Site
If a potential customer is Googling around to find a product just like yours and they land on your page, or if they follow a link they found on social media, you want to make sure they stay on your site.
Your site should have language and a layout that is easy to understand, and it should be very easy for a customer to know what is in their cart. They should easily understand how to add and subtract items and how to check out.
One of the best ways to find out if you have a good layout is to get a usability integration. This is a handy tool that can track a customer’s actions from the time they land on your page until the time they leave. This will give you a good idea of where they are getting stuck or decide whether your product is for them.
Create Original Content
Remember when everyone and their dog had a blog? People used to write about their romantic problems and their disgruntlement with their jobs. You might think that blogging is a thing of the past. However, it is still important to have if you are running a business.
If you create interesting content, you can drive traffic to your site. Post links to your blog on various social media outlets, or create guest posts and put them on other people’s sites. These posts will contain links that lead customers to your site.
You want to use a selection of keywords in your post and make your content compelling, entertaining, amusing, or thought-provoking.
Have a Social Media Strategy
According to the Printful website, It is very important to have a good social media strategy. Simply posting links to your E-commerce store on your Facebook page is not enough. You want to join groups where your customers are likely to be and post information about your products there. You can post a picture of the product with a link to the website.
It is very important to target your audience as much as possible. For example, if you have created a t-shirt for middle-aged women, you will want to join groups that are likely to be joined by middle-aged women. You should tag groups and people that older ladies would be inclined to like.
It Is very important to start a Pinterest page or two. Be sure to organize your products by category. Use specific keywords, so your potential customers can find you when they are looking for you.
You have worked hard on creating your e-commerce store, and deserve to be successful. If you use the right marketing strategies, you will have a good chance of finding customers and making money. First Rank is a Canadian SEO agency. That means we help your business rank on the first page for your target keywords. At First Rank, we are not only helping you to increase the amount of visitors coming to your website but also making sure you are their #1 choice when doing a Google search. Want to learn more? Get in touch with us!
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