For decades, marketing in Regina was simple. You bought a radio spot on 620 CKRM, placed an ad in the Leader-Post, or slapped a billboard up on Ring Road hoping commuters would see it on their way to work.
But the “Pile of Bones” has evolved. Regina is now a digital-first city.
From the startups in the Warehouse District to the retail giants on Rochdale Boulevard, the businesses that are winning today aren’t just “getting their name out there”—they are getting found exactly when customers are ready to buy.
If you are still relying on “spray and pray” traditional advertising, you are likely wasting your budget. Here is how to modernize your strategy with a data-driven approach.
Printed Marketing
We’ve all been to networking events at the Queensbury Convention Centre, trading business cards that end up in the trash. Printed flyers are expensive, and worse, they are unmeasurable. You never know if that flyer you sent to Walsh Acres actually brought in a customer.
The Digital Alternative: With Regina SEO services, you don’t have to guess. You can target specific search terms like “plumber in North Central” or “lawyer near Wascana Park.” You reach people who are actively looking for you, not just driving by a sign.
Social Media Marketing
Social media is powerful, but it’s passive. People scroll through Instagram to see photos of their friends at a Riders game, not necessarily to find a dentist.
Search Marketing is Active: When someone types “emergency furnace repair Regina” into Google, they have a credit card in hand. They aren’t browsing; they are buying. This is where Search Engine Optimization (SEO) shines. It positions your business as the solution to their immediate problem.
Email or Direct Mail Campaigns
Email marketing is great for keeping existing customers, but how do you get new ones?
Trust Signals: In a tight-knit community like ours, trust is everything. Ranking #1 on Google is the ultimate endorsement. It signals to potential clients in White City and Pilot Butte that you are the market leader.
Local Authority: Getting mentioned by local entities like SaskBiz or the Regina & District Chamber of Commerce builds your digital reputation faster than any cold email campaign.
Hire an SEO Agency
You might have the best website in Regina, but it won’t do you much good if people can’t find it. When you decide to work with an SEO company, you might wonder what you’re paying for. It’s not as simple as printing a flyer or running a paid ad; SEO is a strategy that requires a combination of skills. Hire the right agency, and you’ll enjoy a 14.6% conversion rate.
There is a right way and a wrong way to do SEO; these techniques are referred to as white hat and black hat. White hat involves strategies that follow the algorithm’s rules and help to authentically boost your rankings; black hat methods use spam and trickery, which can get your website penalized. Working with the right SEO agency is imperative for the success of your business.
The goal of SEO is to make your website appear first in search results. This might seem small, but it makes a huge difference in your lead generation, brand awareness, and reputation among consumers. Websites in the top position see a click-through rate of 31.7%. By optimizing your website, you will see more traffic from consumers who may convert to paying customers. Without SEO, it will be the opposite, since 75% of people won’t look past the first page.
When you’re allocating your marketing budget, you want to get the best bang for your buck. If you’re ready to start marketing your business in Regina, contact us – we are the First Rank SEO experts. We’ll take your website to the top of the search results and help you stay ahead of the competition.
Ready to dominate the local market? At First Rank, we don’t just guess; we use data to drive revenue. See how we help local companies win with our Regina SEO and start turning your website into your best salesperson.
Jacob Kettner is the owner and CEO of First Rank Inc., a digital marketing agency based in Winnipeg, Manitoba. He currently sits on Manitoba Chamber of Commerce Small Business Advisor Council which assists people grow their small businesses in Manitoba.
