Marketing Your Business In Regina

Regina is located right in the centre of the Prairie Provinces; as such, the terrain is mostly flat. But there’s nothing ordinary about this Canadian city. To spruce up the skyline, people have added over 350,000 hand-planted trees. The capital of Saskatchewan is home to roughly 230,725 people. In Regina, the summers are scorchers and the winters are fiercely windy. The park at Wascana Centre makes all other green spaces envious with its magnificent 2,300 acres. It’s a city that is distinctly Canadian; the country’s signature RCMP all come to Regina for training at the Depot Division. People here take their curling seriously, which is why it was named the official sport of the province in 2001. There’s plenty of opportunities for businesses in this unique city—the challenge is to reach its inhabitants properly. 

Businesses in Regina need to set themselves apart somehow. You’ve got great service, ground-breaking products, and a knack for entrepreneurship, but how do you help customers find what you have to offer? Without marketing, your company will turn into what this city was originally named: a Pile of Bones. You can take a handful of different approaches to marketing, but not all will reap the same results.

 

Printed Marketing

If you’ve ever attended a networking event, then your wallet was likely filled up with dozens of business cards. Now ask yourself: did you ever go back and call one of those contacts? Perhaps you followed up with one or two, but the vast majority went straight to the trash bin. Printed marketing materials are aesthetically pleasing and make your company look professional—the question is, do they generate more leads?

For cost-effective marketing, you need to move from the physical world into the digital realm. Small businesses need to build their following rather than rely solely on an existing customer base; to get more exposure, your business needs to create a strong online presence.

 

Social Media Marketing

Billions of people use social platforms every day. On one hand, this works to your advantage: you have no shortage of potential customers who are actively using these websites. Yet it poses another challenge—how will you get noticed, and not buried by the competition? 

 

Email or Direct Mail Campaigns

When you want to send a message to a customer, why not send it directly? Emails are inexpensive to send and compose—but they do take time, which is quite valuable as a business owner. Direct mail costs more to print, but it can make a more personal impact. Generally, people don’t trust ads that are delivered to them; they prefer organic recommendations when it comes to discovering businesses. For that, you’ll need search engine marketing. 

 

Hire an SEO Agency

You might have the best website in Regina, but it won’t do you much good if people can’t find it. When you decide to work with an SEO company, you might wonder what you’re paying for. It’s not as simple as printing a flyer or running a paid ad; SEO is a strategy that requires a combination of skills. Hire the right agency, and you’ll enjoy a 14.6% conversion rate.

There is a right way and a wrong way to do SEO; these techniques are referred to as white hat and black hat. White hat involves strategies that follow the algorithm’s rules and help to authentically boost your rankings; black hat methods use spam and trickery, which can get your website penalized. Working with the right SEO agency is imperative for the success of your business.

The goal of SEO is to make your website appear first in search results. This might seem small, but it makes a huge difference in your lead generation, brand awareness, and reputation among consumers. Websites in the top position see a click-through rate of 31.7%. By optimizing your website, you will see more traffic from consumers who may convert to paying customers. Without SEO, it will be the opposite, since 75% of people won’t look past the first page.

When you’re allocating your marketing budget, you want to get the best bang for your buck. If you’re ready to start marketing your business in Regina, contact us – we are the First Rank SEO experts. We’ll take your website to the top of the search results and help you stay ahead of the competition. 

Contact Us

Please call (204) 272-7265 or fill out the form below and we’ll get back to you within 24 hours. Also, make sure to follow us on social media
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The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.