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See what our clients have to say about our SEO services.
As the biggest city in the Durham region, Oshawa has a lot to offer for local businesses. There are many opportunities to sell your goods and services to a diverse population—and there’s lots of competition.
SEO can help you stand out from the crowd by cutting through the noise to get directly to customers who are actively looking for what your business has to offer.
The Importance of Oshawa SEO for Local Businesses
Fact: 88% of searches for local businesses on mobile lead to a call or visit within 24 hours. 72% of consumers who conduct a local search visit a store within 8 km / 5 miles. 92% of searchers pick a business on the first page of the local search results.
When your Oshawa business isn’t ranking on the first page, you’re losing out on many highly valuable leads. Search engine optimization can help you reach your target audience, improve brand awareness, and stonewall your competitors.
Reaching Your Target Audience
People use search engines to search for the products and services they’re actively looking to buy. Traditional advertising casts a wide net—you’re just hoping you’ll hit your target audience. But with SEO, your target audience is actively looking for you. We help them find you. This means that SEO leads have extremely high conversion rates—the people who see your business are people who are looking to buy what you’re selling.
Boosting Organic Traffic
Organic traffic is more valuable than paid traffic because it’s seen as more trustworthy. Imagine ranking at the top of Google’s results for keywords that are relevant to your business—you’ll build your brand, increase consumer confidence, and drive leads to your business. Boosting organic traffic can help you stand out from other businesses in Oshawa—and that can lead to more sales.
Strengthening Your Online Presence
When you’re not at the top of the search engine results pages, your competitors are. By outranking your competitors, you stonewall them, gobbling up the organic traffic that would have gone to their business. This combination of offence and defence—of lead generation combined with blocking your competitors—is what makes SEO one of the most powerful internet marketing techniques today.
Choosing the Right Oshawa SEO Company
Experience and Expertise
Search engine optimization is a game of analytics and knowledge. Each SEO campaign is different, and your SEO agency will need experience running campaigns for businesses like yours to align the SEO services it offers with your business goals.
Find an SEO specialist with years of experience—they’ll have more data to draw on to evaluate the success of the campaign, more experience offering custom solutions, better reporting, and more tools and techniques to help your business grow.
Customized Solutions
SEO marketing in Oshawa is different from SEO in any other city, and SEO for your Oshawa business is different from SEO for any other business in Oshawa.
There is no one-size-fits-all solution in SEO—all of the content, link-building, and technical optimization strategies need to be customized to fit your business needs. From finding the right target keywords to understanding which of your pages leads to optimizing your highest converting pages, every solution offered by First Rank is customized to help you achieve success.
Transparent Reporting
Search engine optimization can be difficult to understand—but a great marketing agency will make it easy. NO matter what your SEO company is doing, you’ll want to see:
- More traffic
- More leads
- New customers
- More sales
- And other measurable results
From tracking the performance of your target keywords to giving you a clear look at your ROI, the best SEO agencies will make it easy to visualize the performance of your campaign through transparent reporting.
Key Oshawa SEO Services for Local Business Growth
On-Page and Off-Page Optimization
There are two different places where an SEO company can do its work—on your website and off your website. Both on-page and off-page SEO are crucial to your success.
- On-page SEO includes content creation and optimization, technical optimization, mobile optimization, internal linking, and other actions that can be taken on your site.
- Off-page SEO includes backlink building, social media management, reputation management, Google Business Profile management, and other actions that are taken in collaboration with other websites and digital platforms.
Your SEO company should have dedicated teams for both on-page and off-page optimization. Google’s algorithm takes both into account, and you can’t have a great SEO strategy without using on-page and off-page tactics in sync.
Content Optimization
Content is the lifeblood of most SEO efforts. By creating content that’s relevant to Oshawa and to your business, you can attract more clicks; Google and other search engines are constantly ranking relevant, well-written content highly, especially for local searches.
By using a number of different tools, we can ensure that your content is optimized for the keywords you’re trying to target. When users search for those keywords, your content will pop up, driving them into the sales funnel for your business. From there, they’ll click links to other content, encounter calls to action, and even be eligible for retargeting in PPC ads.
Great content creates leads, increases brand awareness, and improves the reputation of your business—all while getting you to the top of the search engine results pages.
Local Link Building
Getting links from trusted websites within your niche is important for any business, but for businesses trying to sell locally in Oshawa, you’ll also want links from trusted websites in your city.
From getting you listed in local directories like the Greater Oshawa Chamber of Commerce to creating press releases to get you listed on websites like Durham Region, we will find as many local sources for quality backlinks as we can. By establishing your business as a trusted part of the community, we can drive more traffic to your site.
Leveraging Social Media and Digital Marketing for Oshawa SEO
Social Media Engagement
Social media and SEO go hand in hand. Social media can drive traffic to your website, improve engagement, and boost your online reputation. Platforms like Facebook are essential to local SEO, and links from websites like Reddit can lead to a lot of traffic for your business.
Our team of dedicated social media experts will help you build your online presence, bolstering your SEO efforts while generating organic shares and clicks.
Localized Digital Marketing Campaigns
From pay-per-click ads to managing your Google Business Profile, local SEO is all about targeting all of your efforts to local clients. Reputation management is essential—bad reviews or a negative post can lead to all kinds of backlash. At First Rank, we handle every aspect of your local online marketing campaign.
Measuring the Success of Your Oshawa SEO Strategy
Tracking Keyword Performance
Using keyword research, we’ll find the keywords that are relevant to your niche—and the keywords that are most likely to generate sales. We’ll then track these keywords, showing you how your rank has improved for each keyword—and how those keywords are driving traffic to your website.
Analyzing Website Traffic
Digital marketing is all about driving traffic to your website. Using keyword trackers and other tools, we’ll show you how your SEO strategy drives traffic to your website and how much that traffic grows each month.
Evaluating Conversions and ROI
The goal of SEO isn’t just to improve your ranking on Google or drive traffic to your website—it’s to help your company grow by bringing paying customers to your door. We track conversion rates to show how many paying customers our efforts are bringing you.
We only take on clients when we know we can deliver an exceptional ROI. Looking for SEO Oshawa businesses can trust? Call First Rank.
