Our Competitive Advantage
At First Rank, we’ve been doing SEO since 2013. We’ve got a long proven track record of getting great results for our clients.
What makes us different? Our competitive advantage comes from our approach, our network, and our processes.
Our Approach
We know that no two sites are the same no two keywords are the same, and no two competitors are the same. Machine learning is a key component in Google's algorithm, which means "gaming" the system isn't an option. Instead of tricking Google into thinking your site is the most relevant result for a query, we make your site the most relevant response for that query.
To do this, we use a broad suite of correlation tools to evaluate over 500 different ranking factors over the top 100 search results for a query. Then, we find out which factors have a statistically significant correlation to rankings for that specific search term.
We determine which signals Google rewards for that specific term; from there, we customize the campaign to emulate the positive attributes of the top ranking sites.
Our Network
We're always reading Google's patents and running tests to reverse engineer the algorithm, but there is no substitute for a good professional network. That's why we participate in conferences and mastermind groups both virtually and around the world.
By sharing the data that we collect with other top level SEOs, we also get access to the data they have collected. With thousands of sites' data between us, we have a distinct advantage when it comes to reverse engineering new updates.
Our Processes
Between our custom software, advanced tools, and defined processes, we achieve more consistent results while still keeping costs down for our clients.
