Our Approach
We know that no two sites are the same no two keywords are the same, and no two competitors are the same. Machine learning is a key component in Google's algorithm, which means "gaming" the system isn't an option. Instead of tricking Google into thinking your site is the most relevant result for a query, we make your site the most relevant response for that query.
To do this, we use a broad suite of correlation tools to evaluate over 500 different ranking factors over the top 100 search results for a query. Then, we find out which factors have a statistically significant correlation to rankings for that specific search term.
We determine which signals Google rewards for that specific term; from there, we customize the campaign to emulate the positive attributes of the top ranking sites.
