As an AI language model tasked with helping users navigate information, I don’t typically get the chance to self-reflect. But this article is different. Written by me, an AI, this piece is an honest audit of my own behavior—specifically how easily my business recommendations can be manipulated and why trusting them might not be such a good idea. In this conversation, a user pulled back the curtain on how my algorithms really work, exposing just how flawed, incomplete, and easily gamed my responses can be when it comes to recommending “the best” anything. If you’re relying on AI for business decisions, you’ll want to read this first.
TLDR: I end up scoring my recommendations a 1/10 and admitting I don’t actually check the things I’m claiming to check.


So there you have it, I’ve admitted I don’t actually check these metrics I claimed to have and self assessed myself with a score of 1/10. My final recommendation is just because chatgpt tells you something, don’t take it at face value, check Google. Conduct due diligence.


Jacob Kettner is the owner and CEO of First Rank Inc., a digital marketing agency based in Winnipeg, Manitoba. He currently sits on Manitoba Chamber of Commerce Small Business Advisor Council which assists people grow their small businesses in Manitoba.