Life in The Hub City of Saskatchewan moves at a faster pace than most prairie cities. It sits on the South Saskatchewan River and is linked with seven bridges, which gave it the nickname The Paris of the Prairies. Saskatoon is the destination for foodies; it has more restaurants per capita than any other Canadian city. Even though the population is increasing, the city holds on to its traditions by preserving the historic buildings in the Nutana neighbourhood. Families looking for a home will find it in residential areas like Willowgrove or Eastview. A neighbourhood like Mount Royal is perfect for those with young kids since it’s close to five different schools. There’s a place for everyone in Saskatoon.
No matter where you decide to reside, starting a business in this city won’t be easy; you need digital marketing on your side to go toe-to-toe with your competition. Have you ever clicked a link on the second page of Google? Me neither. That’s where SEO comes in: it stands for search engine optimization, a strategy that businesses use to rank higher in search results. If you want to generate more leads for your company, here are 5 SEO tips for Saskatoon businesses:
Claim your GMB listing
There isn’t much point in ranking on Google if consumers can’t find the data they’re looking for. It’s completely free to claim your listing on Google My Business, and yet so many companies overlook this step. Your listing includes a description, contact information, business hours, photos, and online reviews; it’s a comprehensive set of data that answers your customers’ frequently asked questions.
Align your content with the top-ranking positions
For this step, you’ll need to do some keyword research. Decide which keywords you will focus on, and search them on Google. Then, check out what the competition is doing; how do the top-ranking results write their titles, descriptions, and content? You can use tools like Surfer to find how many times they use keywords in their posts. Create content guidelines based on these analytics, and you’ll have an easier time ranking along with the top players. With these insights, you’ll be able to craft a website that will outrank your competitor.
Optimize page titles and meta descriptions
People make judgements about whether they’ll click a website within seconds—the title and description of your page is your opportunity to persuade them. This is an important factor in your CTR, or click-through rate, which measures the number of people that see your site and either click it or keep scrolling. Writing the perfect title isn’t easy; you want to create one that’s engaging, but still reflective of your content (avoid clickbait).
Seek out ways to get relevant links.
Outside links will tell Google’s algorithm that your website has authority, credibility, and relevance; they are a significant ranking factor that cannot be overlooked. There are a few ways that you can get other websites to link back to your page. You can write guest posts for high-traffic websites that include your link, but you’ll usually have to pay to do so. Another way to build citations is by claiming your listing on directory websites like Yelp, Angie’s List, or industry-specific sites (like Avvo for lawyers or Healthgrades for doctors and dentists). Links from websites like Trusted Saskatoon can help boost your rankings so you can more officially tap into the local market.
Regularly write high-quality content
When Google’s bots crawl your website to determine its relevance, they only know what you tell them—the more content you write, the more data they have. Making frequent posts will show that your website is consistently updated with fresh information. By writing industry-specific blogs, you increase the chances of a consumer finding a post and discovering your business.
SEO is a complicated strategy that requires a dynamic approach. If you’re looking for SEO services in Saskatoon, the experts at First Rank can help your website increase its visibility, boost its CTR, and generate more leads. We’re committed to providing our clients with a great ROI; contact us today if you want to take your Saskatoon business to the next level (and the first page of Google).
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