A developing city in British Columbia is Surrey. It’s a fantastic spot to launch a business because it is one of the fastest growing and most culturally diverse cities in Canada.
You need a marketing strategy that reaches clients where they are if you want to be successful. That’s the modern online world. Search engine optimization, or SEO, aims to raise the ranking of websites in search results. When someone in Surrey looks for local plumbers or the top dentists in Surrey, your website will appear first thanks to this.
But how do search engines determine which websites deserve to rank first? One of the most important ranking factors are backlinks. This is when another website posts a link back to yours. Backlinks act as votes or recommendations; they signal to Google that your site has good information, engages readers, and adds something valuable to the conversation.
How do you build links to your Surrey based business?
So, you know that links are important for rankings—how do you get them? Here a few link building solutions for your business in Surrey:
Create citations on local directories.
When you Google the name of your business, you may have discovered that it has a listing on a directory website; for example, if you’re a plumber, then you might appear on Better Business Bureau. The profile typically includes your name, address, phone number, and website URL. Notice that last one? The directory links to your site, which counts as a backlink. Find out where your business is on other websites and update your citations to include accurate information along with your URL. While this can be time-consuming, it’s usually free, and it helps customers contact you. Read this post on building citations in Surrey!
Write guest posts for other websites.
If you want other sites to link back to yours, you usually need to give them something in return. How about some free content? Reach out to popular Internet blogs and offer to write articles for them. This will take some tact and PR savviness, given that dozens of other websites will try to do the same thing. Create a professional pitch that will grab their attention. Increase your odds of success by offering them something in return—compliment the quality of their content or give them a helpful tip.
Make original content.
It’s every SEO expert’s dream to get a link without conducting any outreach. Content that’s informative, useful, and entertaining will attract the attention of other websites. They’ll remember your post the next time it’s relevant to the content they’re writing. Next thing you know, you’ve got a dozen free backlinks to your site, without ever lifting a finger to draft an outreach email.
Find authoritative domains.
There are good links, and then there are bad links. Not all links are good for your SEO—in fact, some of them can actually hurt your rankings.
You want to get links from sites with high-traffic and domain authority. 100 links from one low-traffic website are less valuable than 1 link from a reputable, high-ranking site. But how do you tell them apart?
How does link building benefit local SEO?
Link building and SEO go hand-in-hand. If you want to rank above your competitors in search results, you’ll need to design a link building campaign. Here’s why:
It’s a ranking factor.
Google is notoriously secretive about which factors help websites rank. After all, if everyone knew the secret formula, it wouldn’t be a very effective search engine. Studies show that there is a strong correlation between links and rankings. Plus, if links weren’t a ranking factor, why would Google penalize those that try to game the system using spam tactics? All the evidence points to the importance of link building for local SEO.
They help more customers find your website.
Let’s imagine that your accounting business in Surrey gets a backlink from a local how-to website. Readers of that blog will come across that link and follow it to your website. This increases your site traffic and can create new leads. When you’re building links, prioritize local websites for this reason.
Keyword-rich anchor text can help you rank higher for targeted search terms.
With any SEO campaign, you have a list of keywords that you want to rank for. This will vary depending on your industry. Keywords help Google understand what your website is about. If you’re running a dog salon in Surrey, your main keywords will be things like dog grooming Surrey, dog haircuts, and pet groomers. When the anchor text of your backlinks includes these terms, your website will be more relevant to them. In turn, this can increase your rankings for those keywords.
As a business owner, you’ve got a busy schedule. There’s seldom time for you to think about building links, let alone conduct outreach and write content.
If you’re looking for SEO services in Surrey BC. We can help you get the backlinks that your website needs.
firstrank.ca
