From the gorgeous homes in The Blackfriars to the unique tree trunk art around the city, London, ON, advertises itself.
But in a growing city with so much competition, how do you advertise your London-based business?
Our Google Ads agency has the answer.
Go beyond organic Google Search with First Rank’s pay-per-click (PPC) campaign services.
We’ll set up and optimize Google Search ads, YouTube ads, Google display ads (including banner ads), and more for your business. Google Ads work because they target users who are actively searching for products and services that your business offers, using the wealth of information Google collects about its users to find potential customers who are perfect for your business.
Our services will bring clients through your sales funnel while leaving you with full control over your monthly ad spend. PPC advertising with First Rank can grow leads, sales, and your London business—let us show you how.
What We Offer
You expect your PPC ads to deliver results—to drive traffic to your site, increase conversions, and bolster your bottom line.
You want ads that resonate with Londoners.
Our ads will live up to those expectations.
You’ll know exactly how your campaign is performing. We provide up-to-date analytics with our conversion tracking tools. And with ongoing campaign optimization and tweaks to your ads, you’ll always get the most out of your ad dollars.
Our process
Digital marketing is a game of analytics, and Google Ads is no exception. To ensure the best results, we’ll deploy our advanced conversion tracking software across your entire website. This will help your London business track:
- Form submissions
- Calls
- Page visits
- And other events that occur as a result of your ad campaign
We use this data in order to improve the performance of your campaign, utilizing multivariate testing to hone in on what ad formats and landing pages will succeed with different target audience segments.
We’ll also analyze the cost-per-click and conversion rates of each of your ads. By doing so, we can hone in on the perfect ads and keywords to generate the most conversions at the lowest cost —that’s the power of analytics.
By putting all of this data together, we’ll create an ad campaign that’s unique to your London business, one where ads, landing pages, keywords, and cost-per-click are all working together to generate the best ROI for your business.
How Google Ads Management Helps You
Generate leads. Improve conversions. Grow brand awareness. These are just a few of the ways that a professionally managed Google Ads Campaign can benefit your London business. Here’s how we do it:
Increased website traffic
Ads appear at the top of Google’s search results page—above all of the organic results. A great ad campaign can also target YouTube videos, be displayed on other websites, and more. These ads will drive traffic to your website—and we’re constantly optimizing to improve clickthrough rates and lower your costs per click.
Lead generation
With ads bringing traffic to your site and custom landing pages for those ads, we’ll generate leads for your business. These leads might be in the form of phone calls, emails, and even purchases from your store. We’ll fine-tune your campaign to increase conversion rates and grow your business!
Saves time
Running a Google Ads campaign is a time-consuming proposition.
Anyone can pick random keywords and run ads for them.
Knowing what kinds of ads to run, what cost-per-click is acceptable, how to build landing pages, how to customize ads, and how to collect and use analytics to improve your ad campaign?
That takes a lot of experience—and a whole lot of time.
First Rank is a full-service agency. We handle every element of your Google Ads campaign, including:
- Bid management
- Keyword research
- Keyword expansion
- Negative keywords
- Split testing ads
- Bid modifiers
- Analytics management
- And more!
We’ll save you a lot of time—and bring you better results.
Monthly KPI reports
We take the guesswork out of understanding how your ad campaign is performing by using monthly KPI reports. We track spending, click-through rates, goal completion, conversions—everything you need to measure the success of your ads.
You Maintain Full Control
You’re in the driver’s seat with First Rank.
You’ll always maintain complete control over your account and your ad campaign—if you part ways with us, you’ll still have access to all of the KPI reports we’ve given you, as well as all of the data gathered by your Google Ads account.
You get full control over your ad spend.
Your Google Ads are pay-per-click (PPC), so you’ll always know exactly how much you’re spending per ad. You can even set a budget for monthly ad spending, cost-per-click (CPC), and other metrics, so you’ll never find yourself overspending on your campaign.
We value transparency and operate on a flat-fee campaign setup and management system. That means we’re never incentivized to get you to spend more on ads; our only incentive is to make your campaign as successful as possible.
Get In Touch Today!
We’re ready to create a Google Ads strategy for your business. Call us today for a free consultation—we’ll tell you exactly how we can use a Google Ads campaign to grow your business.
Your London business can stand head and shoulders above the competition. Call First Rank for London SEO today.
Jacob Kettner is the owner and CEO of First Rank Inc., a digital marketing agency based in Winnipeg, Manitoba. He currently sits on Manitoba Chamber of Commerce Small Business Advisor Council which assists people grow their small businesses in Manitoba.
