Ever heard the saying, “cite your sources”? When it comes to digital marketing, citations aren’t about plagiarism—they are a tool to help companies rank higher in search results, and convert people that browse business directories into paying… Read More
Let’s talk about marketing philosophy. You might be tempted to look at big players on the scene: Coca-Cola, Disney, your favourite car company. These companies don’t just advertise their products, they advertise a lifestyle. They want to… Read More
You can have the best products and services in the world, but it doesn’t mean a thing if no one knows about you. Marketing is just as important for SMEs as it is for large businesses, if… Read More
Every business needs to be able to market itself – you might argue that every person needs to market themselves, to a certain extent, but that’s a philosophical debate for another time. For now, let’s think about… Read More
Every business has to be budget-conscious, but for small businesses, how you balance your budget can make or break you in a given year. Marketing, then, is a tricky proposition for most SMEs. On the one hand,… Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
