WINNIPEG, MB: First Rank, a Canadian digital marketing firm based in Winnipeg, has announced the new hiring of a paid media specialist to expand its digital marketing services.
Paid media specialists are digital marketing experts who specialize in paid advertising. Online paid advertising typically takes the form of pay-per-click (PPC) advertising. This style of advertising is common on some of the largest online platforms, including Google, and Meta platforms like Facebook, and Instagram.
The new paid media specialist brings years of experience as a specialist running PPC campaigns for multiple companies, as well as experience founding and running their own company. They have obtained certifications from Google, as well as having completed courses on Meta and LinkedIn to enhance their knowledge of platforms that use paid advertising.
Jacob Kettner, the founder of First Rank, commented on how the addition of a new paid media specialist amplifies First Rank’s ability to improve its client’s online presence: “We try to do absolutely everything we can in-house; it’s one of the things that differentiates us from our competitors,” said Mr. Kettner. “Adding an in-house paid media specialist allows us to coordinate between our on-page and off-page SEO experts, our client managers, our writers, and our paid media experts to yield better results for our clients. Digital marketing works best when everyone is working in the same direction—our new paid media specialist increases our capacity to deliver the results our clients deserve.”
Founded in Winnipeg in 2014, First Rank is a Canadian digital marketing firm serving all 10 provinces and 3 territories. Its core offering is search engine optimization (SEO). The company also provides a number of related services, including Google Business Profile (GBP) optimization, web design, hack cleanups, pay-per-click (PPC) campaigns, and more.
For more information, visit www.firstrank.ca.
Jacob Kettner is the owner and CEO of First Rank Inc., a digital marketing agency based in Winnipeg, Manitoba. He currently sits on Manitoba Chamber of Commerce Small Business Advisor Council which assists people grow their small businesses in Manitoba.
