When someone in Regina searches for the exact service your business provides, Google Ads gives you the opportunity to show up at the top of the results before they ever reach a competitor.


First Rank helps businesses in Regina build and manage Google Ads campaigns focused on qualified leads, stronger conversion rates, and better use of ad spend. We handle the strategy, campaign structure, tracking, optimization, and ongoing management so you can see what your advertising is actually producing.
Whether you already have campaigns running or you’re starting from scratch, we can help you build a smarter Google Ads strategy for the Regina market.
Our clients trust First Rank to manage Google Ads campaigns that generate qualified leads, improve return on ad spend, and support long-term business growth. Read what businesses across Canada have to say about their experience working with our team and the results we’ve helped them achieve.
EXCELLENT Based on 80 reviews Posted on Google Daniel HartleyTrustindex verifies that the original source of the review is Google. Have worked with the first rank team for years and they are a great partner for our business.Posted on Google Brian HanniganTrustindex verifies that the original source of the review is Google. I have a niche service business in the Vancouver area. I had already made myself what I thought was an ok website on GoDaddy and I began approaching some companies about SEO. Most companies were only interested in selling me expensive Google Ads, or charging a lot each month for what I felt were very few keywords. Then I got in touch with Donnie Glennie at First Rank. Donnie recommended that instead of monthly SEO bills, I would do better with a high quality website with the SEO embedded. Donnie put the website design in the hands of Matt Wire, who put together an amazing site that has me coming up at the top of Page 1 or close in all the municipalities I operate in. I'm very happy with the results and the ongoing service that Donnie and Matt provide. I feel that I definitely made the right choice in going with First Rank.Posted on Google David Towler Via GmailTrustindex verifies that the original source of the review is Google. To make a long story short, our website got broken by the current provider, in a bunch of ways. In an effort to identify the source of the problem we engaged First Rank SEO (amongst others) for review and assistance. Matt was highly responsive, helpful, appropriately instructive, thorough and detailed in his response and generous regarding his time spent on calls discussing it all. We didn't end up working with First Rank SEO (for a variety of reasons NONE of which had anything at all to do with their abilities, pricing, competence, or anything else). Had something else not transpired I've every reason to believe that they'd have been in the running (if not our top choice) for an SEO partner. The point of this review is to advise others that you may expect professionalism, an authoritative approach, great customer service, knowledge and expertise from them and I'm happy to provide this review and recommend them DESPITE the fact that we didn't end up doing business together. Every step of the interaction process with Matt and his team was entirely satisfactory and I've no doubt that they'd have been able to provide what we were needing had we proceeded with contracting First Rank SEO for the work. I was disappointed to have to say 'no' but again, this was for reasons other than anything at all related to their capabilities, expertise or professionalism.Posted on Google Evan TaylorTrustindex verifies that the original source of the review is Google. I have had many conversations with Mickey about the value that First Rank can add to an organization. Professional, knowledgeable, honest and dedicated staff. I highly recommend this business.Posted on Google Mark LoewenTrustindex verifies that the original source of the review is Google. Very interesting and timely topic. These guys know their stuff. And their Brand Brain audit on my company was impressive. Well done guys!Posted on Google Staci BrelinskiTrustindex verifies that the original source of the review is Google. I really enjoyed the workshop that Donnie and his team put on regarding GEO. I learned a lot and thought it was done really well. I would love to attend more!Posted on Google U.N. LuggageTrustindex verifies that the original source of the review is Google. We've been using First Rank and their SEO team for over a year and have seen some really positive results. They are very upfront and transparent with both expectations, and the work they put in. We would highly recommend.Posted on Google chris YaholkoskiTrustindex verifies that the original source of the review is Google. Today I attended the First Rank SEO Presentation through the Winnipeg Chamber. The session was informative, well-structured and delivered in a highly professional manner. I walked away with valuable insights and a much better understanding of how SEO can support business growth. I highly recommend First RankPosted on Google Logan KaisserTrustindex verifies that the original source of the review is Google. I have been working with Donnie and team on my google ads management for the last month and a half. I can’t begin to express my gratitude to this crew. The countless phone calls, small tweaks and honest input with all my ideas has led me to increase my revenue tremendously in comparison to ad spend. I will forever recommend this company to anyone needing help with SEO, Google ads or any online management.Posted on Google Corey WytinckTrustindex verifies that the original source of the review is Google. We've worked with First Rank for many years for SEO, and now more recently with GEO. One thing that stands out besides their clear expertise and forward-thinking mentality, is their core values / culture! My main contact Colton is trustworthy, enthusiastic and truly makes me feel our brand is in good hands. Happy to recommend First Rank SEO to anyone looking to grow their organization with a team that truly cares.
Google Ads is different from many other advertising channels because you don’t have to create demand from nothing. Your potential customers are already searching. The goal is to make sure your business appears for the right searches, in the right areas, with messaging that gives people a reason to click and take action.
A properly managed Regina Google Ads campaign can help you:
The quality of the campaign matters just as much as the budget behind it. That’s where ongoing management becomes important.


Different businesses require different campaign types. We build around your goals rather than having every client in the same setup:
Search Ads are often the strongest starting point for Regina businesses focused on lead generation. We target high-intent keywords based on the services you want to grow and structure campaigns so your ads closely match what users are searching for.
Performance Max campaigns can advertise across multiple Google properties, including Search, Maps, YouTube, Gmail, and the Display Network. They can be effective when they’re supported by strong conversion tracking, strong creative assets, clear campaign goals, and enough data for Google’s automation to work.
For ecommerce businesses, Shopping campaigns allow customers to see products, images, pricing, and other information directly in Google’s results. We can help manage campaign structure, product targeting, feed quality, bidding, and performance so your budget is concentrated around the products and searches creating the most value.
Eligible service businesses may also be able to use Google Local Services Ads to generate calls and inquiries from local customers. When LSAs are available for your industry, we consider how they fit alongside traditional Google Search campaigns rather than treating them as a completely separate strategy.
Not every person who visits your site is ready to contact you immediately.
Remarketing can help keep your business visible after someone has already visited your website, researched your services, or shown interest in your company.
Google Ads management with First Rank is much more than adjusting bids or checking whether a campaign spent its daily budget. We look at the full account and continuously refine the areas that influence lead quality and campaign efficiency.
Our Google Ads management can include:
The objective is to understand where your best leads are coming from and steadily move more of your budget toward those opportunities.
One of the most important parts of Google Ads management happens before we start making optimization decisions. We need reliable conversion data. If Google Ads is counting the wrong actions as conversions, campaign performance can look much stronger than it actually is. It can also push automated bidding strategies toward the wrong users.
Depending on your business, we may track actions such as:
Once tracking is accurate, we can make better decisions around keywords, campaigns, bidding, landing pages, and budgets.
A campaign with lots of clicks can still be a poor campaign. We look at what happens after the click and prioritize metrics such as cost per lead, conversion rate, lead quality, booked appointments, calls, and sales.
Different services, campaigns, and keywords rarely perform equally. As data comes in, we can shift budget toward better-performing opportunities and reduce spend in areas that are producing weak results.
Not every keyword is worth paying for. We focus on the searches that indicate someone is genuinely looking for the service or product you offer, while continuously filtering out searches that are unlikely to become customers.
Regina businesses often serve specific neighbourhoods, surrounding communities, or defined service areas. We use geographic targeting strategically so you’re not paying for traffic from areas that don’t make sense for your business.
Irrelevant searches can quietly consume a significant portion of a Google Ads budget. Search term reviews, negative keywords, keyword match types, geographic settings, and account structure all play a role in reducing that waste.
You should know what you’re paying for and what your campaigns are generating. Our reporting is designed to give you a clear view of performance without burying the important numbers under unnecessary marketing metrics.
You don’t necessarily need to start over. If you already have a Google Ads account, First Rank can audit your existing campaigns and identify areas that may be limiting performance. We can look at:
Sometimes an account needs a complete rebuild. Other times, the foundation is good, and a handful of strategic changes can make a meaningful difference. Our first step is figuring out which situation you’re in.


Google Ads can be an extremely effective source of new business, but simply increasing your budget won’t fix a weak campaign.
Better performance usually comes from improving how the account is structured, which searches trigger your ads, where your budget goes, what happens after someone clicks, and how accurately conversions are tracked.
First Rank helps Regina businesses manage those pieces together. If you want more qualified leads and a clearer understanding of where your advertising dollars are going, let’s take a look at your account.
We are also SEO experts!
Yes. Google Ads can be particularly effective for businesses offering products or services that people actively search for. It allows you to reach customers at the moment they’re looking for a solution.
Google Ads can begin generating traffic as soon as a campaign is launched and approved. Optimization takes longer, as performance improves through search term data, conversion tracking, testing, and ongoing adjustments.
Yes. We can audit and manage an existing account, whether it needs minor improvements or a larger campaign rebuild.
Yes. Your Google Ads account and campaign data should remain under your ownership.
There is no universal target. A good cost per lead depends on the value of a customer, your close rate, profit margins, and how many leads turn into actual sales.
Yes. First Rank manages Google Ads campaigns for businesses in Regina and other markets across Canada.
Yes. If a landing page is limiting campaign performance, we can recommend changes to messaging, calls-to-action, page structure, forms, and other conversion elements.
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When you combine your PPC campaign with our search engine optimization services, you can take over the first page of Google (and other popular search engines).
Interested in setting up your pay-per-click campaign in Winnipeg, MB? At First Rank, we’re the PPC experts. We’ll manage every aspect of your ad campaign—all you need to do is wait for new customers to start rolling in.
As a Certified Google Partner, we have years of experience managing PPC campaigns in Canada. Contact us today, and we’ll help you get started with Google AdWords.






The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.