To dominate local search and bring clients in your area to your door, you need to have a highly optimized Google Business Profile (GBP) and land yourself in the Top 3 position for Local Map Packs.
When we began our work for a therapy clinic in Winnipeg, their GBP was highly underoptimized. We put them on the map, leading to a 300% increase in calls year-over-year. All this was accomplished in just 8 months.
Before First Rank:
With First Rank:
Those results speak for themselves; an exceptional increase in rankings across the city, with several locations ranking in the Top 3 – and landing those coveted Local Map Pack results.
Our Client’s Google Business Profile Before We Began:
Google Business Profiles are the lifeblood of any local SEO campaign, and our client’s profile needed a lot of work. Before we began, they were well below their ranking potential across the entire city. Our audit revealed that:
- Their business name was not optimized
- Their business categories were not optimized
- Their images were not optimized
- They had not properly filled out business attributes and holiday information
- Their map was not embedded on their website
- They were not making GBP posts
- They were not adding photos often enough
- Their secondary categories were not aligned with pages on their website
Beyond all of these problems, our client was moving to a new location, so we were forced to start from scratch: No leaning on brand recognition or location recognition to give us a boost.
What We Did
For some companies, seeing a fully underoptimized Google Business Profile can be daunting; for us, it’s exciting because we know that with optimization, our clients will see some incredible results. Here’s what we did:
- Optimized their business name
- Added secondary categories like “family counselor” and “marriage or relationship counselor”
- Added images, including an outside shot of the front of their clinic
- Filled in all business attributes, including “women-owned” and “LGBTQ+ friendly” – very helpful for therapy clinics
- Started creating regular Google My Business posts along with supporting content
- Added several service pages to their website to align with GBP categories and services
- Updated the website copy to include local entities
The Results: More Calls, More Clients
Our client saw a 300% increase in calls from their Google Business Profile year-over-year, from 6 calls in October 2024 to 18 calls in October 2025. In a space where clients can stay with you for years, each of those calls had the potential to be incredibly valuable to our client.
In January of 2026, the client saw even better performance, with an incredible 32 phone calls and 55 direction requests. Beyond this, they saw 257 clicks to their website; people often want to learn more before making an appointment with a therapist, so this is a very promising development.
We love data, and you can literally see the growth in direction requests, phone calls, and website clicks over time:
From virtually no phone calls and website clicks to a sizable number in both categories, we are extremely happy with the performance of our client’s Google Business Profile – and they are too!
Local Maps Optimization is crucial to your success as a local business. At First Rank, we’re Google Business Profile and Maps experts. Call us today, and you too can have your phone ringing off the hook!
