We succeed when our clients succeed. Google Ads can help psychotherapists and other mental health professionals reach new clients – you just need the right campaign in place. Our client is proof of that.
Here’s how we helped her dramatically increase her conversion rate while keeping costs low:
Our Client
Finding clients as a therapist can be challenging. Clients may switch from therapist to therapist in order to find the right one for their needs, and when a therapist does their job well, a client may no longer need their services. Our client came to us expressing anxiety about running ads without support; she also shared her worries about how difficult it can be to find new clients, and how other therapists were changing jobs because clients are so hard to come by. Her goal was simple: Use Google Ads to connect her with the right clients.
Our Strategy
There are countless different factors at play in every Google Ads campaign. To help our clients, we focus on optimizing the overall campaign, as well as the content of the ads and the landing pages they point to.
For this client, we performed a detailed conversion rate optimization (CRO) audit of the campaign’s main landing page before we took over.
We found that there was:
- No call-to-action (CTA) above the fold
- No trust signals, like testimonials and experience, on the landing page
- Contact information that was not easy to see or access
- Not enough content
We remedied all of the above to increase our client’s conversion rate.
On the ad side of the campaign, we considered the possibility that ads run at certain times of day would yield higher conversion rates. This intuition ended up being true. We also noticed the ads themselves could be optimized with better CTAs.
We made several changes to the ad campaign, including:
- Set $50 as the target cost per acquisition.
- Adding a Performance Max campaign to maximize reach at a low cost.
- Performing extensive Search term reviews daily, added new keywords and negative keywords based on the results of these reviews.
- Improving Ad group structure and reorganizing keywords.
- Improving Quality Score across all ads.
- Dividing the Ad schedule into 2 to 3-hour timeslots, targeting the highest converting hours of each day. Research allows us to update those timeslots weekly.
The Results
In just a few months, we saw a massive increase in conversions and an increase in clicks and click-through rates.
June 2025
November 2025
This increase in conversions didn’t happen suddenly in November, either; we saw consistent, steady growth in conversions every month we worked on the campaign.
Best of all, as we increased conversions, we also decreased the cost of those conversions. More conversions for less money; you can’t ask for much better than that!
By aligning your ads, your campaign, and your landing pages with your brand, you can grow your therapy business and find clients who truly connect with you. First Rank can help.
