Having your Google Business Profile (GBP) rank well is the lifeblood of local SEO; results in the Local Map Pack (the top 3 results you see when looking up local businesses) outperform almost all other search results. When our client started working with us in 2024, they were not on the Local Map Pack; not even close. After they started working with us, they saw:
- A 15x increase in website clicks
- Record-breaking phone calls to their business
- #1 rankings across Ottawa for key terms
Here’s what their presence in Local Search looked like before they started working with First Rank for one key term:
Here’s what it looked like just over a year later:
That’s the power of Local SEO.
The State Of Our Clients’ Local SEO Before We Began
Our client had not been optimizing for Local SEO. As you saw in the images above, they were not ranking anywhere in Ottawa for the Local Map Pack, and that was robbing them of high-quality leads. The main cause? Their Google Business Profile was dramatically underoptimized, and they did not have the right service pages on their website.
What We Did
Our number one goal was to get our client ranked throughout Ottawa for relevant local search terms; terms like “projector rentals Ottawa.” To do this, we:
- Wrote a new Google Business Profile description
- Added and optimized several different Services on their Google Business Profile
- Built a number of pages to better reflect the products and services our client offers
- Added relevant descriptions for all of the AV items they rent out
- Added FAQs to relevant pages
- Performed technical audits and deployed fixes to improve site speed
The Results: Dramatic Improvements In Rankings, Calls, And Clicks
After just a little over a year with First Rank, our client saw:
- A 15x increase in website clicks, from 2 per month to 30 per month
- All-time highs for calls from their Google Business Profile, with 11 calls in August and 10 calls in September, in an industry where most people visit your website before they call. This is a very niche industry where calls are typically highly qualified leads that can lead to significant revenue; our client is thrilled with these numbers.
- Incredible rankings in both Organic Search and Map Packs for relevant terms like “projector rentals ottawa,” “speaker rental ottawa,” and “ottawa audio visual rentals”
- Increases in clicks, total impressions, and clickthrough rate
Better Google Business Profile performance, more organic search leads, and total map domination. That’s what you get when you work with First Rank. Call us today, and rank higher in Google Maps!
