Plenty of Wix websites have made it to the top of search engine results pages for difficult, high-volume keywords, but Wix has its challenges when it comes to SEO, especially when compared to other platforms like WordPress. Wix is a user-friendly website builder; the downside to user-friendly website builders is that they tend to end up with bloated code. This is true of Wix, and its sites tend to load more slowly than sites built on more lightweight platforms.
On the whole, we would say that Wix is okay for SEO—it’s a lot better than it was 5 years ago, thanks to new built-in tools. The challenges presented by the platform simply mean you need more SEO experience to rank—and that’s the exact type of experience First Rank can provide.