FEATURED IN:
Why SEO & Why First Rank?
Search engine optimization (SEO) is one of the most cost-effective and highest-converting forms of traffic generation, and at First Rank, advanced and comprehensive SEO strategies are our expertise.
Our Calgary SEO agency has been dedicated to developing and refining innovative SEO strategies since 2013 and we have a proven track record of success with local, national, and international clients across a vast range of industries and campaigns. We set ourselves apart from our competitors with a customized approach to ranking your site in top spots, a global network of high-level SEO professionals, and a diverse array of advanced tools and processes. When you work with us, your company’s campaign will receive the dedicated focus it deserves and you can expect a 100-500+% increase in inbound inquiries within the first year.
Looking to expand your Calgary business’s visibility, conversion rates, and revenue? First Rank’s professional SEO services represent an outstanding ROI. Contact us directly to learn more about how we can help you achieve and exceed your growth goals by effectively harnessing the power of search engine optimization!
We Get First-Page Rankings
Only a minuscule fraction of search engine users, approximately 0.63%, venture to the second page of search engine results. That’s why it’s absolutely critical for your business to rank on the first page for targeted search terms and why we make first-page rankings a major priority for all of the businesses we work with. When we become part of your team, we are wholly invested in making your company show up and we successfully achieve and maintain top-ranking positions for our clients.
First Rank showed up in a top position when you searched for Calgary SEO and now, here you are on our webpage. Now let’s launch your business to the top using the same fundamental strategies!
Work With the Best SEO Company
We know there are a lot of digital marketing agencies out there and plenty of SEO teams promoting their services. That being said, we confidently stand behind our industry-leading SEO standards and truly believe that our experience, dedication, and custom-tailored approach to search engine optimization distinguish us from the pack.
We don’t make claims we can’t substantiate, and are truly invested in joining your team, putting in the hard work necessary to move your business up in search engine results pages (no shortcuts or loophole strategies), and precisely tracking your business’s results to further optimize your campaign.
Here is what a few of our Calgary SEO clients have to say
Video Testimonials
See what our clients have to say about our Calgary SEO services.
What Sets Us Apart
What else sets First Rank apart? When you invest in our Calgary SEO services you can expect:
- Access to a Dedicated Client Success Manager
- No Contracts or Hidden Fees
- Proactive Campaign Management
- Results-Oriented Approach With a Focus on Client ROI
- Award-Winning Team of Experts
- Comprehensive Services Beyond SEO
- In-Depth Monthly Reporting and Quarterly Video Calls
- Dedicated SEO Specialist Working on Your Campaign
Does My Business Qualify for SEO Services
We are well aware that if you don’t see a great ROI from our services you won’t continue to hire us. That’s one of the reasons we’re choosy about the clients we take on and only work with businesses we genuinely believe we can achieve an ROI of 100% (or more) for. Many of our clients have seen up to a 500% return on our services!
Does your business meet the following criteria?
- Already firmly established
- Existing customers and sales processes
- Provides a quality product and/or service
- Has a good reputation (or you are specifically seeking reputation management services along with SEO)
If so, it’s time to contact us to set up a free consultation and business evaluation. We’ll put the time in to perform an SEO audit of your site and a competitor analysis free of charge. Then, we can meet to discuss the next steps and see if the partnership feels like a good fit from both sides. SEO isn’t the right path forward for every business and we want to ensure the success of each client we take on, which is why we’re selective about the businesses we work with.
If your business currently brings in less than 1 million dollars in revenue annually, you may be interested in our Accelerators Program, a streamlined and hands-on SEO package that is available for a fixed monthly price.
Contact the friendly and dedicated team at First Rank SEO to book a free consultation and business evaluation today!
A Custom SEO Strategy for Your Local Business
So what exactly is involved in developing and implementing a custom SEO strategy for your business? The answer: A great deal. Below, we’ve provided an overview of the three phases that comprise First Rank’s cutting-edge SEO services:
Phase 1: Strategy Formulation
To get anywhere, you need a map to follow, and SEO is no exception. The four main areas of focus listed below underpin the SEO strategies that will move your business up in search engine results pages:
Keyword Analysis
At First Rank, our team uses advanced tools to gain insights into what pages your business’s top competitors are driving traffic to. Then, we adapt our SEO strategy to outrank those competitor pages and gain traffic for your business instead.
We view keywords within a framework of supply and demand—the supply being what Google is ranking and the demand being what Google users are searching for. We strive to identify gaps where the demand doesn’t satisfy the supply and use innovative techniques to reveal keywords that even your business’s top competitors are missing out on. Next, we target those keywords for your business.
Part of the keyword analysis process involves developing a strategy where every page on your website ranks for one or more specific keywords. This is known in the SEO industry as keyword mapping. For example, if we were aiming to have your business rank for the phrase boiler repair Calgary, we would create a dedicated boiler repair page strategically mapped to that keyword phrase.
As part of our SEO strategy formulation, we provide our clients with a clear keyword map that helps them understand which pages we’re aiming for to rank for specific keywords.
Backlink Analysis
Backlinks, also known as inbound links, are links from other websites to your website. In addition to driving traffic, they also play a critical role in helping search engine algorithms determine the quality of your website. If high-quality, authoritative sites are linking to your pages, Google sees this as a positive vote of confidence and may increase your site’s overall rank as a result. On the flip side, if spammy, low-quality sites are linking to your website, this can negatively impact your rankings.
At First Rank, an essential part of our strategy formulation involves performing a backlink analysis on your business’s website to determine which links your company is currently getting and which links could be beneficial for it to receive. Our manual outreach department will negotiate link placements with strategic websites and then prioritize which pages on your business’s website should receive specific links based on our keyword targets.
Technical SEO Strategies
We conduct a 100-point technical SEO audit, which includes elements such as page speed, schema, crawlability, site security, website architecture of URLs, and much more. Month over month, we prioritize straightforward fixes that will have the highest SEO impact in order to maximize your SEO budget. More complex technical fixes can also be implemented further down the road, as necessary.
Content Development Strategy
Based on our competitor analysis, we develop a content publishing plan that positions your site to become a topical authority in the eyes of Google and other search engines. This involves the generation of high-quality, optimized content that fits within a site silo, a visual template of your business’s ideal site structure. A site silo provides an overview of existing pages as well as pages needed (new and updated content) and the strategic internal linking structure that will be implemented between them.
Google Business Profile Audit
An optimized Google Business Profile (GBP) is critical to your business’s online visibility. During our audit, we’ll determine whether or not a profile exists for your business and perform an analysis of top competitors to develop an effective optimization strategy
Phase 2: Implementation of Strategy
Once we’ve formulated an SEO strategy for your business, it’s time to begin the implementation process. Each of our Calgary SEO clients is unique and the processes below are customized and adapted according to each business’s specific needs:
- Optimize Existing Pages – On-page optimization strategies for existing pages include adding and optimizing title tags and meta descriptions as well as optimizing content for keyword density, related entities within the content, and internal linking.
- Create Missing Service Pages – New pages are created using the site silo as a guide.
- Optimize the Local Business Schema – Schema markup is coding added to your web pages that helps search engines easily understand and properly classify them.
- Technical SEO Optimization – We begin with the highest priority technical SEO items from your business’s technical SEO audit.
- Implement GBP Fixes – We optimize your company’s profile description and service descriptions (primary and secondary) as well as ensure the overall completeness of the profile. An embedded map in the footer of your website will enhance the SEO connection between your website and GBP profile.
- Link Acquisition – Our manual outreach department begins reaching out to acquire relevant, high-quality backlinks for your website.
- Citation Building – We begin actively building and managing citations for your business (mentions of your business’s name, address, and phone number) across the internet.
- Identify Low-Hanging Fruit Keywords – Low-hanging fruit keywords are keywords your business is already ranking for in positions 2-10 on search engine results pages (SERPs). 28.5% of click-throughs go to position 1, so by focusing on increasing the positions for these targeted keywords, your business can start to see a quick and impactful ROI.
Phase 3: Monitor Results, Make Adjustments, and Continuous Work
An effective SEO strategy has been implemented for your business. What next? It’s time to refine, reevaluate the competition, and reach new horizons.
In the ever-changing landscape of search engine optimization, it’s never possible to simply leave your business’s campaign on autopilot. That’s why we’re deeply committed to continually improving and adapting your business’s SEO strategy to outrank competitors old and new month after month.
Your business’s competitors aren’t reaching top positions by fluke; they’re hiring SEO experts who are building links and putting out content on a continual basis. Using advanced tools and techniques, our team at First Rank gains insight into your competitors’ strategies to achieve parity with them and, ultimately, exceed their efforts. We’re always on the lookout for new competitors that are gaining traction so that we can revise our strategy to keep your business on top.
There are also Google updates to navigate. Multiple times per year, Google’s algorithms undergo significant core updates that can dramatically alter business rankings. Using our substantial prior experience and network of global SEO professionals, we are able to anticipate such updates and respond to them quickly and effectively so that your business doesn’t suffer. Of course, we’re also continually building links and content while working on technical SEO tasks for your business’s campaign.
You can expect comprehensive monthly reports on your business’s organic rankings and GBP rankings that feature heat maps showing geo-specific rankings. In this way, you can easily see how your business is ranking from different locations throughout your targeted geographical zone. Whether it’s your first month with First Rank or your hundredth, our team is always available to provide updates and respond to any questions as they arise.
What Is SEO?
At First Rank, we realize that the world of SEO can seem somewhat mysterious and opaque to outsiders. That’s why we aim to break our processes down into digestible pieces for clients so that they can understand what drives our strategies without needing to become SEO experts themselves.
Fundamentally, First Rank’s search engine optimization approach is supported by four main pillars: On-Page SEO, Off-Page SEO, Local SEO, and Technical SEO. We’ve provided a detailed overview of each pillar below:
On-Page SEO
On-page SEO is the process of optimizing various elements of a website for search engines in order to increase organic traffic. Important aspects of on-page SEO include:
- User Experience – Providing a streamlined, high-quality, and enjoyable experience for website visitors.
- Unique Content – Developing original content that positions the website as an authority in its niche.
- Keyword Utilization – Incorporating targeted keywords throughout content including titles, meta descriptions, and headings.
Internal Linking – Building a strong and organized network of internal links improves user experience and also helps algorithms understand the site’s structure.
Off-Page SEO
Off-page SEO is the process of implementing optimization techniques outside of a business’s website that will positively impact its rankings. Important elements of off-page SEO include:
- Guest Blogging – Creating quality content for relevant websites other than your own can build positive relationships and authority for your website.
- Citation Submission – Citation submission involves listing your business’s name, address, and phone number (NAP) on various relevant websites and platforms to increase exposure and visibility.
- Link Building – Manually reaching out to ask for desirable backlinks can strengthen your site’s authority and rankings.
Local SEO
Local SEO focuses on improving your business’s visibility in local search results pages. Important elements of local SEO include:
- GBP Optimization – Ensuring a business’s Google Business Profile (GBP) is relevant, up to date, and drawing as much organic traffic as possible.
- Local Keywords – Target keywords may vary from location to location, which is why local keyword research is critical to a successful local SEO campaign.
- NAP Consistency – Tracking all NAPs to make sure they remain consistent across the board.
- Local Citations – Local citations feature a local business’s NAPs.
Technical SEO
Technical SEO involves optimizing the technical aspects of a website to make it easier for search engines to find and crawl. Important elements of technical SEO include:
- Page Speed – How long it takes for page content to load.
- Crawlability – How easy it is for search engine crawlers to access and navigate a website.
- Site Security – How safe a website is from potential threats.
Website Architecture – How easy it is for search engines to understand the overall structure of a website
Leverage the Power of Thousands of Dollars of SEO Tools Through Our Agency
When you invest in SEO services provided by First Rank, you harness the power of thousands of dollars worth of leading SEO tools. Plus, you also get the SEO experts who know how to effectively leverage them.
Ready to boost your Calgary business’s organic traffic, visibility, rankings, conversion rates, and revenue? So are we! Contact us today to learn more and book your free consultation and business evaluation!
Case Studies
View our case studies to see our results across different local industries.
FAQ
That depends on several different factors including the size of your business, the scope of services you’re interested in, and your SEO goals. At First Rank, we offer services on a custom-pricing model that is completely transparent and tailored to your business’s needs. To get a more accurate service cost estimate, contact our team directly.
If your business brings in less than $1 million in revenue annually, you may be eligible for our Accelerators Program, which is available for a fixed monthly price of $497.
Our customized monthly service packages include the development and ongoing implementation of a proactive SEO campaign for your business. You’ll work directly with a dedicated client success manager and can expect in-depth monthly reporting and quarterly video calls. For more information about specific monthly services, contact us directly!
SEO doesn’t give immediate results, but at First Rank, many of our clients begin to notice increased traffic after just a month or two. By 3 to 4 months into your business’s SEO campaign, you should definitely be noticing a positive impact! In contrast to many other SEO companies, our clients can expect a linear ROI for our SEO services that increases gradually but consistently over time without a lengthy incubation period.
At First Rank SEO, our SEO services include Single Site SEO, Local Business SEO, Video SEO, E-Commerce SEO, SEO Consultation, SEO Training, and more.
Yes! First Rank offers a comprehensive spectrum of digital marketing services including web design, reputation management, and strategic Google ads management (PPC).
