Google’s algorithm updates are always mysterious. You know when they roll out and when they wrap up, but what you don’t know is… what they do. That wasn’t the case with one of Google’s recent updates:… Read More

Let’s talk about the word “meta”. You’ve probably heard it before – meta-humour, or even (particularly relevant to the world of SEO), metadata. In all of these contexts, meta means the same thing: That the term the… Read More

What stops customers from buying your products? Baymard Institute found that 69.57% of online shopping carts get abandoned. That means more than half of your online customers are backing out before they buy!  But why? It’s not… Read More

Shopify is exploding in popularity. On their own About page, they claim that 1.7 million businesses use their services. Other estimates reveal that Shopify may be being humble – or that it’s been awhile since they updated their page…. Read More

Want to improve the public perception of your business and improve your rank in Google, all at once? You need as many online reviews as you can get. According to research done by Google, businesses that respond… Read More