Google Analytics is a free web platform that tracks traffic and engagement across your website and apps. Using statistics and analytical tools, it creates reports that provide insight into your business and customers. Google Analytics is primarily… Read More
Google’s algorithm updates are always mysterious. You know when they roll out and when they wrap up, but what you don’t know is… what they do. That wasn’t the case with one of Google’s recent updates:… Read More
Let’s talk about the word “meta”. You’ve probably heard it before – meta-humour, or even (particularly relevant to the world of SEO), metadata. In all of these contexts, meta means the same thing: That the term the… Read More
What stops customers from buying your products? Baymard Institute found that 69.57% of online shopping carts get abandoned. That means more than half of your online customers are backing out before they buy! But why? It’s not… Read More
Shopify is exploding in popularity. On their own About page, they claim that 1.7 million businesses use their services. Other estimates reveal that Shopify may be being humble – or that it’s been awhile since they updated their page…. Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
