SEO (search engine optimization) is about making your business rank well in search engines for relevant queries. There’s a lot to unpack in that sentence. What are relevant queries? Forget (for a moment) long-tail keywords, keyword research,… Read More
I want to be clear on the purpose of this guide. I’m not going to give you tips on what colour schemes to choose, or whether or not you should put maple leaves or Parliament Hill in… Read More
As the capital of the country, there is no shortage of sights to see in Ottawa; it’s the quintessential Canadian city. Ottawans enjoy four distinct seasons, including the snowy winters that our great country is known for…. Read More
Let’s face it: we all have off-days sometimes. The problem with that is when it leads to a negative online review. It’s been said that what gets posted on the Internet lasts forever – you don’t want… Read More
Ottawa is an incredible place to do business. While the city’s economy is centred on tech and the federal government, all kinds of industries thrive in our nation’s capital. From the incredible restaurants that source their ingredients… Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
