Let’s talk about the word “meta”. You’ve probably heard it before – meta-humour, or even (particularly relevant to the world of SEO), metadata. In all of these contexts, meta means the same thing: That the term the… Read More
What stops customers from buying your products? Baymard Institute found that 69.57% of online shopping carts get abandoned. That means more than half of your online customers are backing out before they buy! But why? It’s not… Read More
There are approximately 9.1 million online retailers globally, and 2.5 million of those companies are in the United States. Despite this fact, 49% of the American market is controlled by Amazon. If you are going to open… Read More
Ottawa features plenty of culture, history, and natural beauty; residents enjoy scenic views of Parliament Hill and the Ottawa River. This national capital hosts dozens of festivals each year, including the Canadian Tulip Festival and Ottawa Bluesfest. … Read More
You know what an elevator pitch is – a short description of something, be it a business or a product, that anyone can understand. A good elevator pitch is motivating – it piques curiosity, and encourages the… Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
