WINNIPEG, MB: Winning isn’t everything–but it can mean a lot. For the team at First Rank, an SEO company in Winnipeg, a win on the first night of the Chiang Mai SEO conference in Thailand set the… Read More
Introduction This article summarizes published statistical evidence comparing business-relevant outcomes associated with AI-generated search summaries (“AI Search Overviews”) and traditional search results. The focus is on measured changes in search behaviour, business adoption of AI, and productivity… Read More
Being invisible on Google can quietly limit your business’s growth — especially when customers are actively searching for exactly what you offer. In this video, we’ll show you how to improve your visibility by properly categorizing your… Read More
WINNIPEG, MB: Jacob Kettner, the founder and CEO of First Rank, a digital marketing firm in Winnipeg, has been featured in two recent publications: A book on SEO strategy and an article published in the Winnipeg Sun…. Read More
The market is awash in new labels for “AI SEO.” We use GEO – Generative Engine Optimization – as our house term because that’s the direction most practitioners are taking. You’ll also see AEO, AIO, and LLMO… Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
