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Skin Care Clinic SEO Case Study

This client came to us as a husband and wife duo starting a new business. To hit the ground running they knew SEO would be a vital part of achieving success in acquiring leads online. 

In just twelve months, we took multiple highly competitive terms not ranking at all to the #1 spot and multiple other terms into the top 3 positions.

skin clinic seo

From the increases in rankings, we saw the visibility of the site grow on search result pages. This visibility increase resulted in a 198% gain in site impressions and a 147% increase in website clicks.

seo results

On top of the increased search result exposure, the client wanted to make an impact with their Google My Business profile. From our SEO efforts, we over doubled their profile’s viewership in just under twelve months. Going from 2500 total views in June 2020 to over 7000 views in May 2021.

skin seo results

This viewership was not only direct traffic but a vast majority was from organic searches. As you can see, we doubled the amount of discovery searches their Google My Business profile received in under twelve months. Meaning that new prospective clients found their profile through organic searches looking for services and products they carried compared to branded searches. 

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The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.