You want to make sure your marketing dollars are put to good use. You’ve probably heard that marketing strategies can be placed into two broad categories: digital marketing, and traditional marketing. There’s a bit of a false… Read More
Want your business to appear higher in search results and make more sales? You need a Yelp account. We’re not going to wax philosophical about whether or not Yelp is good or bad. The reality is simple:… Read More
To guess at how the Internet is going to look in 30 years is almost impossible. After all, 30 years ago, the World Wide Web basically didn’t exist*. What we do know is that as long… Read More
There are concepts that, when you understand them, change the way you look at the world. For me, one of those concepts is white labelling. Back in the day, I worked for a pet insurance company. It… Read More
“Set up a listing on Bing?” you might be asking yourself. “But who actually uses Bing, anyway?” You might be surprised. In 2023, Bing’s market share grew to 8.23%. Evidently, a large number of potential customers (we’re… Read More
The purpose of First Rank is to help businesses generate leads from their websites. We put a focus on SEO, because we believe it is one of the most cost effective and highest converting forms of traffic generation, however traffic alone is not enough on its own to grow your business. SEO should be combined with conversion optimization, email marketing and retargeting to maximize the ROI of your advertising dollars.
